Description and Requirements
"At BMC trust is not just a word - it's a way of life!"
CareerArc Code
CA-BS
Hybrid
BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.
BMC is seeking a proactive and creative Ecosystem Marketing Program Manager to build and run the scalable, repeatable programs that power our partner ecosystem — from agency-delivered “in-a-box” campaigns to the next generation of Impartner-hosted partner experiences.
This is a program-management and operations role at heart: you'll own the playbooks, the budget process, the enablement, and the cross-team coordination that make partner marketing consistent, measurable, and easy to adopt — across GSIs, ISVs, Hyperscalers, and VARs. You'll also be the connective tissue between Marketing, Channel Ops, Global Partner Ssales, and Revenue Marketing as we migrate agency-run programs onto our new Impartner Hub.
A global mindset, team-oriented approach, and creative thinking are essential. We are a team of collaborators and we wear many hats,



so mental agility and relationship building are key strengths.
How YOU will contribute to BMC’s and your own success
Build and maintain scalable partner marketing programs aligned to our demand generation playbooks, so partners can execute proven campaigns without reinventing them.
Repurpose and adapt direct-marketing content and campaigns into partner-ready, “in-a-box” formats.
Continuously refine/refresh playbooks for partner program best practices, lead management, and campaign execution.
Collaborate with Marketing Operations on KPIs, metrics and analysis showing regular updates on ROI, outcomes and pivots.
Agency Management & BIF (Business Investment Fund) Ownership
Manage integral agency partners delivering in-a-box programs end-to-end: creative assets, enablement materials, lead flow, and budget tracking.
Own the BIF (Business Investment Fund / MDF-equivalent) process end-to-end in partnership with Channel and Marketing Ops — intake, approval, execution, reconciliation, and reporting. (experience in E2Open platform desirable).
Track utilization and ROI and report against partner marketing KPIs.
Enablement & Adoption
Design and run enablement sessions that drive partner and internal adoption of programs, tools, and playbooks.
Build partner onboarding experiences and enablement content in collaboration with Partner

📌 Senior Global Marketing Program Manager - Spain / Portugal (Madrid)
🏢 Bmc Software
📍 Madrid