This Web Analytics Consultant role sits with a fast-growing, multi-brand digital business providing IT and marketing technology solutions to clients across Europe. They focus on performance-driven, data-led decision making, and you’ll join a collaborative team that brings together engineering, analytics, and commercial strategy to help brands optimise their digital presence and revenue.

As Web Analytics Specialist, you’ll be part of a broader digital analytics and marketing team, working closely with Marketing, Commercial, BI, and Engineering to ensure all web and marketing activity is tracked accurately, consent-compliant, and usable for reporting and optimisation.

Responsibilities

- Work with Marketing and Commercial teams to turn business needs into clear tracking specs and measurement plans.
- Implement and maintain tags via GTM as part of the digital analytics team, including events and standards.
- Configure and optimise analytics platforms for events, funnels, KPIs, and cross-site measurement.




- Support consent-based tracking using a CMP, aligned with integral privacy and cookie regulations.
- Contribute to campaign and affiliate tracking, attribution and marketing pixels, and support WordPress/CMS changes to avoid data loss.
- Help monitor data quality, troubleshoot tracking issues, and support A/B testing and experimentation.

Requirements:
- Experience with Google Tag Manager and end-to-end digital tracking implementations.
- Hands-on use, GA, Adobe Analytics, or similar analytics tools.
- Strong understanding of tagging, attribution, campaign measurement, and customer journey analytics.
- Experience gathering business requirements and translating them into tracking specs.
- Familiarity with marketing pixels, conversion tracking, retargeting, and campaign tagging.
- Ability to explain technical tracking topics clearly to non-technical stakeholders.

📌 Web Analytics Consultant (Madrid)
🏢 ESK Recruitment
📍 Madrid