General information

Country

Spain

City

Barcelona

Job ID

48379

Department

Sales

Experience Level

ASSOCIATE

Employment Status

FULL_TIME

Workplace Type

Hybrid

Description & Requirements

At Infor, effective go‑to‑market execution starts with clarity on who we sell to and how we deploy our sales resources. This role sits at the center of that effort, shaping how we align accounts, markets, and teams to support sustainable growth.

You will design, scale, and optimize go‑to‑market (GTM) account coverage models across geographies, industries, and market segments—ensuring the right sales resources are focused on the right accounts to drive stronger pipeline quality, bookings, and demand generation outcomes.

A Day in the Life

You will work at the intersection of data, strategy, and execution—turning complex GTM data into clear, actionable insights.

Key responsibilities include:

- Be involved in building, maintaining, and evolving account segmentation and prioritization models, assessing revenue potential, conversion likelihood, and strategic fit
- Analyze and optimize resource deployment (AEs, BDRs, coverage motions) across regions, industries, and segments to maximize coverage ROI
- Produce standardized, recurring GTM reporting that supports planning, quarterly reviews, and operational decision-making
- Model headcount, territory, and coverage scenarios to inform 12–24 month rolling bookings and demand generation plans
- Perform deep-dive and “what-if” analyses to identify risks, gaps, or optimization opportunities in account coverage
- Partner closely with Sales Operations, Marketing Operations, Finance, and the BDR Hub to align coverage decisions with quota models, demand plans, and investment priorities
- Support territory and coverage changes by translating analysis into clear recommendations, playbooks, and decision guides for field leadership

Basic Qualifications

- 3+ years of experience in Sales Operations, Revenue Operations, Go-to-Market Operations, or Analytics




- Hands-on experience working with Salesforce CRM, including data extraction, reporting, and analysis
- Strong analytical modeling skills using Excel, Google Sheets, or BI tools (e.g. Tableau, Power BI, or similar)
- Experience producing coverage, pipeline, territory, or performance reports for senior GTM stakeholders
- High data literacy—able to spot data quality issues, validate assumptions, and draw sound conclusions from imperfect data
- Strong communication skills, with the ability to explain findings clearly to non-technical audiences

Preferred Qualifications

- Experience with account prioritization, propensity modeling, lead scoring, or segmentation frameworks
- Familiarity with territory planning tools (e.g. Salesforce Maps, Varicent, or similar)
- Exposure to firmographic or intent data platforms (e.g. ZoomInfo, Bombora, Dun & Bradstreet)
- Understanding of enterprise software GTM models, especially install base and new-logo coverage
- Degree in Business, Analytics, Economics, or a related field—or equivalent practical experience

Location & Work Model

- Hybrid (3 days onsite)
- Based in Barcelona, Spain
- Limited travel

Why This Role

This role offers the opportunity to:

- Shape scalable, general GTM frameworks
- Work closely with senior business leaders across sales, marketing, and finance
- Make a visible, measurable impact on how Infor covers its market and drives growth

About Infor

Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn’t just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you’re not just building a career.



you’re helping to build what’s next.

Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.

For more information visit www.infor.com

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.

We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.

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📌 Associate Sales Operations Analyst – Go-to-Market Operations (Barcelona)
🏢 Infor
📍 Barcelona