Social Media Strategy & Execution

Own the day‑to‑day management and execution of Allfunds' LinkedIn presence.

Develop and publish content aligned with key content pillars, including:

- Industry intelligence and market insights
- Platform and product capabilities
- Corporate events
- Company culture and employer branding

Drive sustainable follower growth among target audiences, focusing on quality and relevance rather than vanity metrics.

Build engagement with fund managers, distributors, asset managers, institutional investors, industry influencers, and financial media.

Maintain content calendars and coordinate content delivery with internal stakeholders.

Employee Advocacy & Executive Amplification

Manage and grow the employee advocacy programme.

Partner with senior leadership and subject matter experts to increase content amplification and thought leadership visibility.

Develop processes and content recommendations that encourage employee participation and engagement.

Content Innovation & Development

Test and implement new content formats and engagement techniques, including:

- Short‑form thought leadership posts
- Data‑led insights
- Video content
- Polls and interactive content
- AI‑assisted content development tools

Stay informed on emerging social media trends, platform updates, and digital best practices.

Balance innovation with compliance and regulatory requirements within a financial services environment.

Paid Social & Campaign Management

Support and execute LinkedIn advertising campaigns.

Develop compelling ad copy and collaborate on creative assets for sponsored campaigns.

Manage campaign budgets and optimise bidding strategies to maximise performance.

Conduct A/B testing and continuously improve campaign effectiveness.

Produce clear, data‑driven performance reports and ROI analysis.

Website & Digital Channel Management





Manage CMS content updates and coordinate with external developers and internal stakeholders.

Ensure website content remains accurate, relevant, and aligned with marketing and communications objectives.

Analytics & Performance Reporting

Monitor, analyse, and report on social media, website, and campaign performance.

Utilise Google Analytics and platform reporting tools to identify opportunities and measure success.

Internal Communications & Administrative Support

Support intranet content updates and publication.

Coordinate with web developers and external partners on platform enhancements.

Process departmental invoices, including agency and vendor‑related costs.

Provide operational support for broader communications and marketing initiatives as required.

Qualifications

2‑4 years of experience in social media, digital marketing, corporate communications, or a related role.

- Experience within financial services, asset management, fintech, professional services, or another regulated industry is preferred.
- Proven track record of growing a company or brand's LinkedIn audience with measurable results.
- Strong understanding of LinkedIn organic growth strategies, including content optimisation, audience engagement, employee advocacy, partnership amplification, paid and organic content integration.
- Experience managing LinkedIn advertising campaigns and performance optimisation.
- Excellent written and verbal communication skills in English; Spanish a plus.
- Strong analytical skills with experience using social media analytics platforms and Google Analytics.
- Highly organised with strong project management and stakeholder coordination skills.
- Experience working in a regulated communications environment.
- Familiarity with AI‑powered content creation and marketing tools.
- Knowledge of SEO and digital content optimisation best practices.

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📌 on Social Media and Communications Specialist (Madrid)
🏢 Allfunds Bank
📍 Madrid