Experteer Overview
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As Field Marketing Manager, you’ll drive demand and brand visibility across Spain and support broader EMEA programs. You will partner with sales, partners, and global marketing to execute hosted events, webinars, trade shows, and integrated campaigns that generate pipeline. You’ll optimize campaigns with AI tools, measure impact, and report on business results. This role sits at the intersection of marketing and sales in a fast-growing, global compliance tech company. You’ll play a key part in shaping regional go-to-market efforts that enable revenue growth and customer engagement.
Compensaciones / Incentivos
• Plan and manage hosted events, executive roundtables, trade shows, webinars, and integrated marketing programs to drive pipeline and revenue
• Collaborate with sales leadership and account teams to align marketing plans with target markets and strategic accounts
• Drive a scalable webinar program from planning to lead handover and post-program engagement
• Establish pre- and post-program processes to maximize attendance, engagement, pipeline generation, and ROI
• Localize and execute global campaigns for specific lines of business and geographic markets
• Support ABM initiatives and strategic account engagement with field-led programs
• Leverage AI-powered tools to improve targeting, content, performance analysis,



and personalization
• Forecast, measure, and report on campaign performance and business impact
• Communicate marketing initiatives and objectives to sales teams and cross-functional partners
• Manage relationships with external vendors, agencies, venues, and associations
• Identify opportunities to improve efficiency through automation and AI
• Support internal marketing programs and strategic initiatives as needed
Responsabilidades
• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years in B2B field marketing, demand generation, or related roles
• Experience in B2B technology, SaaS, fintech, compliance, or enterprise software preferred
• Proven xqbhyrx experience partnering with sales to drive pipeline and revenue
• Experience managing webinars, events, and integrated marketing campaigns
• Strong project management skills in a fast-paced environment
• Excellent written and verbal communication
• Fluent in English and Spanish; native or near-native Spanish preferred
• Strong analytical mindset with ability to measure program effectiveness and report outcomes
• Proactive, adaptable, and able to work independently
• Comfort with AI tools for campaign optimization, reporting, content, and productivity
• Experience with Salesforce, , Marketo, Goldcast, Cvent, or similar platforms preferred
Requisitos principales
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📌 Field Marketing Manager (Madrid)
🏢 Sovos
📍 Madrid