Overview
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A fast-growing, venture-backed AI startup (approximately 20 employees) is looking for its first dedicated Paid Acquisition Manager to help scale customer acquisition in the US market.
The company develops AI-powered financial technology products for consumers and is entering an exciting phase of growth.
Role
You will own paid acquisition across performance channels with a strong emphasis on TikTok Ads , driving customer acquisition while continuously testing, optimizing and scaling campaigns.
Working closely with founders and leadership, you will have significant autonomy and direct impact on growth strategy.
Responsibilities
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- Own and scale TikTok paid acquisition campaigns end-to-end
- Manage significant paid media budgets
- Develop testing frameworks across:
- creatives
- audiences
- offers
- landing pages
- Monitor campaign performance daily and optimize CAC, ROAS and LTV
- Collaborate with creative teams to produce high-performing ads
- Identify new acquisition opportunities and channels
- Analyze data and turn insights into actionable growth initiatives
- Build scalable acquisition processes as the company grows
Requirements
Must-have:
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- 4 to 8+ years in Performance Marketing or User Acquisition