At Zentiva, we provide health and wellbeing for all generations, with focus on developing, producing, and delivering high-quality, affordable medicines to more than 100 million people in over 40 countries across Europe. Zentiva employs more than 5,400 unique talents in over 30 countries, bonded together by a commitment to the people who depend on our products every day. Key Responsibilities This is a unique opportunity to build and shape Commercial Excellence across Western Europe from the ground up. As a hands‑on leader, you will define frameworks, drive execution, and work closely with local markets to unlock business performance and ensure consistent commercial impact across the region. Establish and lead the Commercial Excellence discipline across Western Europe, setting up the function from inception Define and implement frameworks, standards, and ways of working across multiple markets Partner closely with country teams to drive execution and measurable business performance improvements Assess current commercial capabilities and identify opportunities for optimization and growth Lead key initiatives including Salesforce effectiveness, customer targeting and segmentation, marketing effectiveness, and pricing optimization Establish KPIs (analytics and insights) to drive commercial excellence Build strong business cases, prioritize initiatives, and ensure end-to-end delivery and impact realization Drive adoption and consistency of commercial practices across countries through collaboration and influence Act as a trusted partner to senior stakeholders, including General Managers,



to elevate commercial performance Must-have Profile / Requirements Extensive experience in Commercial Excellence, Sales Effectiveness, or similar commercial roles Proven track record of building or transforming functions in a regional or multi-market environment Strong execution mindset with the ability to move from strategy to implementation Experience working closely with local markets and driving results through influence rather than direct authority Data-driven decision-making skills combined with strong business acumen Demonstrated ability to identify opportunities, build business cases, and deliver measurable results Strong stakeholder management and networking capabilities across multiple countries Hands‑on, proactive approach with high energy and ownership Nice-to-have Experience in the pharmaceutical or healthcare industry Exposure to Western European markets Expertise in CRM/Salesforce optimization and implementation Experience in pricing, segmentation, or marketing effectiveness initiatives DE&I; Statement Zentiva is committed to diversity and has employees representing more than 50 nationalities in 30 countries with different ethnical and educational backgrounds, across four different generations, with various beliefs. At Zentiva, we are committed to building a diverse and inclusive workplace where everyone feels respected, valued, and empowered to contribute. We welcome applications from all qualified candidates regardless of background, and we believe that diversity strengthens our ability to serve patients and communities. #J-18808-Ljbffr

📌 Global Ortho Commercial Excellence Lead (Madrid)
🏢 Smith+Nephew
📍 Madrid