About BasicNet Group

BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko®, Sundek® and Woolrich®.

Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, general marketing, and information technology.

Position Overview
We are looking for a Marketing Manager to lead and coordinate marketing activities for the brands across the Spanish market.

The role will be responsible for developing and executing integrated marketing activities that strengthen brand positioning, drive consumer engagement, support commercial objectives, and ensure consistency across all touchpoints.

Key Responsibilities
Develop and execute the annual marketing plan for the Spanish market across all channels,



ensuring alignment with global brand strategies and business objectives.
Build and manage seasonal marketing calendars, coordinating launches, campaigns, activations, and key commercial moments.
Manage marketing budgets, monitor investments, and evaluate the effectiveness of all activities.
Coordinate communication activities across all consumer touchpoints, including advertising, PR, influencers, social media, e-commerce and retail.
Oversee product and collection launches across all channels, ensuring consistency in timing, messaging, and execution.
Coordinate trade marketing activities and activations with key wholesale partners.
Support sell-in activities through dedicated marketing initiatives, presentations, and customer activations.
Coordinate and supervise the local PR agency, ensuring strong media visibility and effective product placement activities.
Define and manage media plans and advertising investments.
Lead the activation and execution

📌 Marketing Manager Spain (Madrid)
🏢 BasicNet
📍 Madrid