As a Brand Manager III for VALORANT IBIT, you will lead the strategic and
tactical delivery of publishing across multiple markets, translating VALORANT’s
global vision into a cohesive, multi‑market strategy that drives deep player
engagement and meaningful business results. You will act as the senior
publishing leader for your region, connecting product direction, marketing
strategy, and esports delivery to create authentic and impactful experiences for
players.

You will be accountable for defining and executing publishing strategies that
balance global consistency with local relevance, ensuring that each market’s
cultural and competitive context is reflected in how we show up. Partnering
closely with global and regional product leadership, you will influence product
priorities, shape multi‑market go‑to‑market plans, and guide execution across
campaigns, creator partnerships, esports integrations, and community
initiatives.

Operating at both a strategic and tactical level, you will lead cross‑functional
teams, manage significant budgets,



and act as the primary advocate for your
markets to global leadership. Your ability to connect insight‑driven strategy
with high‑impact execution will be critical in growing VALORANT’s presence,
deepening community connection, and delivering on both player and business
outcomes.

Reporting to the Director of Publishing and Product Management, EMEA, the Brand
Manager III IBIT will be based in Barcelona (Spain).

RESPONSIBILITIES:

* Develop and own a cohesive multi‑market publishing strategy for your region
that delivers against global product goals and local player needs
* Translate general product priorities into tailored market plans that maximize
player engagement and business impact
* Act as the primary publishing voice for your region in global product
discussions, shaping product and publishing decisions with regional insight
* Lead integrated go‑to‑market plans that connect product beats, esports
moments, creator activations

📌 Brand Manager IBIT – VALORANT (Barcelona)
🏢 Riot Games
📍 Barcelona