Experteer Overview
In this role you will own integrated, segment-led campaigns across Schneider Electric’s industrial portfolio, aligning with segment growth priorities. You’ll design channel-native campaigns, enable country teams, and drive journey design with AI-enabled testing. You will push the adoption of AI in marketing, using data and analytics to optimize buyer journeys and ROI. You’ll partner across marketing, pre-sales and partnerships to scale the program and deliver measurable pipeline impact.

Compensaciones / Beneficios
• Lead segment campaign strategy and investment allocation aligned to growth priorities, turning segment ideas into a commercial proposition
• Design channel-native campaigns for diverse routes (distributors, SI partners, OEMs, EPCs, direct) with clear assets, incentives and lead routing rules
• Create end-to-end customer journeys per segment and channel, stress-testing with AI simulations and post-launch optimization
• Act as an early adopter of AI-enabled campaigns and journeys, including content generation, intent data, journey orchestration and pre-launch testing
• Develop country enablement playbooks, localisation guidance and measurement templates to empower resource-constrained markets




• Own campaign performance across direct and indirect routes with honest attribution, manage budget and vendor relationships

Responsabilidades
• Substantial B2B marketing experience with integrated campaigns in complex, considered-purchase environments
• Proven experience marketing into or through indirect channel routes with understanding of partner economics
• Track record in segment or vertical marketing with differentiated value propositions
• Hands-on experience mapping and optimizing customer journeys using data
• Practical experience applying AI tools to marketing and able to describe specific workflows
• Strong martech fluency: marketing automation, CRM (Salesforce or equivalent), intent data, analytics and attribution
• Experience influencing across a matrixed international organization
• Excellent written English and ability to articulate technical propositions clearly

Requisitos principales
• health and life insurance
• paid time off
• parental and care leave
• adaptable work options
• confidential counseling
• base salary with incentives

📌 Senior Specialist, Integrated Marketing Campaigns (Barcelona)
🏢 Schneider Electric
📍 Barcelona