ph3Company Description /h3 pPublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. /p pPublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. /p h3Overview /h3 pWe are looking for an experienced bSenior SEO Manager /b with a strong background in SEO strategy and consulting to lead high-impact projects, manage client relationships, and develop strategies that drive organic growth for leading brands. The successful candidate will be responsible for leading the planning, execution, and optimization of end-to-end SEO strategies, combining advanced expertise in technical SEO, content, authority, and analytics with a strong business-oriented mindset. The role also requires staying at the forefront of the evolving search landscape, including bGoogle AI Overviews /b, bLarge Language Models (LLMs) /b, bGenerative Engine Optimization (GEO) /b, and emerging AI-driven search experiences. You will work cross-functionally with SEO, Paid Media, Data, Analytics, Content, Development, UX, and Strategy teams to deliver integrated campaigns aligned with our clients' busines /p h3Responsibilities /h3 ul liLead the definition, planning, and execution of SEO strategies for national and international clients. /li liManage end-to-end SEO campaigns, ensuring delivery against objectives, timelines, and KPIs. /li liDevelop SEO roadmaps aligned with clients' business goals. /li liConduct advanced keyword research, search intent analysis, and identify growth opportunities. /li liAnalyze market trends and competitor strategies. /li liLead technical SEO, content, website architecture, and indexability audits. /li liDevelop content optimization strategies for both traditional search engines and AI-powered search platforms. /li liDesign digital authority, link building, and Digital PR strategies. /li liMonitor and analyze the evolution of the search ecosystem, including: /li liGoogle AI Overviews /li liLarge Language Models (ChatGPT, Gemini, Claude, Perplexity, and others) /li liGenerative Engine Optimization (GEO) /liliEmerging SERP features and search experiences /li liIdentify opportunities driven by digital trends,



social media, and search algorithm updates. /li liPrepare executive reports and present performance, recommendations, and growth opportunities to clients. /li liAct as the primary point of contact for strategic client accounts, ensuring proactive, transparent, and results-oriented communication. /li liIdentify commercial growth opportunities through upselling, cross-selling, and new business initiatives. /li liCollaborate closely with Paid Media, Data, Analytics, Content, UX, Development, and Strategy teams to deliver integrated marketing solutions. /li liDrive innovation within the SEO team by adopting new methodologies, tools, and technologies. /li liShare knowledge through internal training, mentoring, and supporting the professional development of junior and mid-level SEO specialists. /li /ul h3Qualifications /h3 h3Essential /h3 ul li7+ years of experience in SEO, preferably within an agency or digital consultancy. /li liProven experience leading SEO strategies across multiple industries. /li liExperience managing client accounts and acting as the primary client contact. /li liDemonstrated ability to develop business-driven SEO strategies. /li liStrong experience conducting technical and content SEO audits. /li liAdvanced knowledge of Technical SEO, On-Page SEO, and Off-Page SEO. /li liExperience working with large-scale websites and complex SEO projects. /li liProficiency with industry-leading SEO tools, including: /li liSEMrush /li liAhrefs /li liSistrix /li liScreaming Frog /li liGoogle Search Console /li liGoogle Analytics 4 /li liLooker Studio /li liStrong understanding of how Large Language Models (LLMs) are reshaping the search ecosystem. /li liAdvanced Microsoft Excel skills. /li liExcellent analytical skills with the ability to transform data into actionable business recommendations. /li liOutstanding communication, negotiation, and presentation skills. /li liAbility to manage multiple projects simultaneously in a fast-paced environment. /li liC1 level of English (mandatory). The role requires regular written and verbal communication with international clients and cross-functional teams. /li liExperience coordinating teams and mentoring junior and mid-level SEO professionals. /li /ul h3Nice to Have /h3 ul liExperience working on international SEO projects. /li liKnowledge of Python, SQL, or SEO automation. /li liExperience with Google Tag Manager. /li liFamiliarity with AI and LLM visibility monitoring platforms such as Profound, Brandlight, Goodie AI, or similar. /li liGoogle Analytics, Google Ads, or SEO-related certifications.



/li /ul h3Additional Information /h3 pWhy join us? Because we offer reasons such as: /p ul liFlexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. /li liGrowth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and general training programs specialized according to your role, covering both technical and soft skills. /li liFree Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". /li liPartner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. /li liWork from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. /li liAttractive holidays package including your birthday Advertising Day off plus some additional days off. Rest is also important! /li liWell-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. /li /ul pEmployee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. /p pWe are certified as ab Great Place to Work /b, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! /p pHere at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. /p pIf you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. /p pAll employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas. /p /p #J-18808-Ljbffr

📌 SEO Senior Manager (Madrid)
🏢 Publicis Groupe España
📍 Madrid