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A fast-growing, venture-backed AI startup (approximately 20 employees) is looking for its first dedicated Paid Acquisition Manager to help scale customer acquisition in the US market.
The company develops AI-powered financial technology products for consumers and is entering an exciting phase of growth.
Role
You will own paid acquisition across performance channels with a strong emphasis on TikTok Ads, driving customer acquisition while continuously testing, optimizing and scaling campaigns.
Working closely with founders and leadership, you will have significant autonomy and direct impact on growth strategy.
Responsibilities
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- Own and scale TikTok paid acquisition campaigns end-to-end
- Manage significant paid media budgets
- Develop testing frameworks across:
- creatives
- audiences
- offers
- landing pages
- Monitor campaign performance daily and optimize CAC, ROAS and LTV
- Collaborate with creative teams to produce high-performing ads
- Identify new acquisition opportunities and channels
- Analyze data and turn insights into actionable growth initiatives
- Build scalable acquisition processes as the company grows
Requirements
Must-have:
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- 4 to 8+ years in Performance Marketing or User Acquisition