ppLocation: Barcelona (in-office Monday to Thursday. Telework on Fridays) /p h3Fintech Scale up /h3 pLocation: Barcelona (in-office Monday to Thursday. Telework on Fridays) /p pType: Full-time /p h3About Us /h3 pAt Dost, we're not just another startup. We're a fintech revolutionizing how companies manage their financial processes with AI. Our platform automates invoices, delivery notes, and purchase orders, eliminating human errors and transforming entire accounts payable departments. /p pWhat makes us different: We're already the trusted partner of over 120 companies, but we're still small enough for your voice to be heard directly by our CEO Adam. /p h3The Opportunity /h3 pMarketing at Dost is moving from startup improvisation to scale-up discipline, and this role is the engine behind that shift. /p pHistorically, this role owned the entire marketing funnel end-to-end. That built momentum, but it left little room to go deep on the channels that actually move the needle. We've since added a Content Specialist Community Manager so this role can now focus on high-leverage growth: SEO/GEO, digital ads, partnerships, and events, working together as one system that feeds predictable pipeline instead of a series of disconnected activities. /p pWe're scaling into new markets (UK and beyond), stakeholders are multiplying, and expectations are rising. Marketing needs clear ownership and fewer gray areas. That's what you're here to build. /p h3This role is perfect if: /h3 ul liYou think in systems and compounding growth, not isolated campaigns /li liYou want real ownership of SEO/GEO and paid digital acquisition, not just a seat at the table /li liYou're energized by turning brand and content efforts into measurable pipeline (MQLs, traffic, branded search) /li liYou like partnerships and events as growth channels, not just "marketing activities" /li liYou want autonomy on execution, with a manager who validates strategy with you rather than dictating it /li liYou're comfortable being data-driven and gut-informed — you use numbers to back instinct, not replace it /li /ul h3Your Day-to-Day /h3 h3SEO GEO (core ownership) /h3 ul liOwn SEO and GEO (Generative Engine Optimization) performance end-to-end /li liNurture blog and website structure so content compounds instead of decaying /li liEnsure content is properly optimized, structured, and distributed for both search engines and AI answer engines /li liWork hand-in-hand with the Content Specialist on a shared calendar and shared SEO/GEO strategy /li liTrack rankings, organic traffic, and branded search growth as core growth signals /li /ul h3Digital Ads Paid Acquisition (core ownership) /h3 ul liOwn paid digital strategy across the channels that matter for B2B SaaS/fintech (LinkedIn Ads, Google Ads, and others as we test) /li liDesign and run campaigns aligned with funnel stage — awareness, consideration, and conversion — not just "boost post" spend /li liManage budgets responsibly within approved limits,



and bring a clear business case when more investment is needed /li liContinuously test, measure, and optimize: creative, targeting, landing pages, and offers /li liConnect paid performance back to MQL volume and lead quality, in partnership with Sales /li /ul h3Partnerships Collaborations /h3 ul liManage day-to-day relationships with strategic partners /li liOrganize joint initiatives that move the needle: co-created content and cross-promotion /li liAct as the main point of contact for coordination, timelines, and follow-ups /li liOwn the operational side — materials, alignment, and delivery /li /ul h3Events /h3 ul liEnd-to-end organization of marketing events, online and offline /li liVenue research and booking within approved budgets /li liCoordination with partners, speakers, and internal teams to bring events to life /li /ul h3Marketing Operations (HubSpot) /h3 ul liManage inbound leads in HubSpot and support lead assignment (manual today, automation in progress) /li liBuild a clear understanding of lead quality — which channels and initiatives actually bring MQLs /li liWork with Sales to sharpen lead definitions and routing logic over time /li /ul h3Analytics Optimization /h3 ul liTrack performance across SEO tools, ad platforms, HubSpot, and Google Analytics /li liUse data to separate what's working from what's just busy — and pivot accordingly /li liReport on MQL volume, traffic growth, branded search, and campaign performance /li /ul h3We Need You If You Have /h3 pbEssential: /b /p ul li3-5+ years of experience in growth marketing, performance marketing, or SEO/paid media roles in B2B SaaS /li liHands-on SEO expertise: technical SEO, content optimization, keyword strategy, and a working knowledge of GEO/AEO (optimizing for AI answer engines) /li liProven experience running and optimizing paid digital campaigns (LinkedIn Ads, Google Ads, or similar) with real budget accountability /li liB2B marketing background: you understand long sales cycles, multiple stakeholders, and funnel dynamics /li liComfortable owning partnerships and events as growth channels, not just content /li liAnalytical: fluent with HubSpot, Google Analytics 4, UTMs, and translating data into decisions /li liSpanish native or bilingual level, with good English to work with the UK team, agencies, and founders /li liStrong project management instincts — you document, prioritize, and keep things moving without chaos /li /ul pBonus points: /p ul liExperience scaling marketing in a startup moving toward scale-up (predictability over improvisation)



/li liFintech or financial services industry experience /li liHands-on experience with GEO/AEO tools and generative-search optimization /li liExperience managing partner or affiliate programs /li liExposure to event production, from webinars to in-person conferences /li liFamiliarity with HubSpot workflows and lead-scoring logic /li /ul h3Cultural DNA We're Looking For /h3 pbWhat makes someone succeed here: /b /p ul liStrategic thinker: you don't just execute — you question why and propose better ways /li liEspabilado/a: (Spanish for resourceful/scrappy) you figure things out before asking /li liProactive: you bring ideas to the table and build criteria where things are undefined /li liAnalytical: you decide based on real data, validated with instinct — not just gut feelings /li liComfortable with ambiguity, pace, and autonomy /li liCollaborative: you work well with small teams and cross-functional stakeholders /li /ul pbWhat doesn't work here: /b /p ul liExpecting everything to be perfectly defined (we're building this together) /li liExcuses or disorganization /li /ul h3Why Dost vs. Other Options /h3 pbWhat you WON'T find here: /b /p ul liA rigid, oversized marketing org where you're just one cog /li liGrowth limited by bureaucracy or excessive approval layers /li liMarketing disconnected from Sales and revenue outcomes /li liBeing siloed from the rest of the business /li /ul pbWhat you WILL find: /b /p ul liBuild the engine: you're not inheriting someone else's system — you're building it /li liOwnership: SEO/GEO, digital ads, partnerships, and events, owned end-to-end from day one /li liCross-functional impact: work directly with Sales, Product, Customer Success, and founders /li liStartup energy: fast-paced, hands-on, where good ideas win regardless of seniority /li liReal autonomy: Ariadna empowers rather than micromanages /li liLearning: deep dive into fintech, the CFO world, and B2B SaaS growth marketing /li /ul h3Your Career Here /h3 pAt Dost, we don't believe in preset career ladders or arbitrary timelines. /p pbYour growth is determined by three things: /b /p ul liYour talent: the quality and impact of your growth strategy and execution /li liYour ambition: what you want to learn and where you want to grow /li liYour attitude: how you show up, collaborate, and push yourself /li /ul pPossible future paths include Events Partnerships Manager, Marketing Ops / RevOps, or a dedicated Growth leadership role as the team scales. /p h3What We Offer /h3 ul liCompetitive compensation package /li liPerformance bonuses tied to growth KPIs (MQLs, traffic, branded search, initiative performance) /li liOwnership over SEO/GEO, paid acquisition, partnerships, and events from day one /li liSmall team where your work is visible to founders /li liLearning: master B2B SaaS growth, fintech industry, and CFO audience marketing /li liGrowth: as we scale to the UK and beyond, so does your role /li liCentral Barcelona office /li liPrivate medical insurance /li liWellhub, because the wellness of our employees matter! /li /ul /p #J-18808-Ljbffr

📌 Marketing Growth Specialist (Barcelona)
🏢 Dost
📍 Barcelona