Omnichannel Marketing Strategy Manager

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In an environment defined by constant digital evolution, we are redefining the boundaries of customer experience. This role leads and shapes the omnichannel strategy for the assigned Business Unit / Brand, transforming product-focused brands into customer‑centric experiences that drive engagement, strengthen relationships and support sustainable growth.

Key Responsibilities

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- Lead the development and execution of the omnichannel strategy for the assigned Business Unit / Brand.

- Drive the shift from traditional product‑focused marketing toward customer‑centric experiences that deliver measurable engagement and brand growth.

- Align marketing strategies with business objectives to create meaningful value for customers while supporting overall business performance.

- Partner closely with Omnichannel Experience, Orchestration, and CRM teams to design, refine, and execute best‑in‑class customer journeys.

- Oversee the end‑to‑end execution of integrated campaigns across digital and traditional channels, ensuring a seamless, consistent, and personalized brand experience.

- Monitor performance and use data‑driven insights to continuously improve campaign orchestration and channel effectiveness.

- Establish and maintain strong end‑to‑end governance in partnership with stakeholders across Marketing, IT, Medical Affairs, Legal, and Data Analytics.

- Act as the central point of coordination for omnichannel operations, ensuring alignment on customer experience strategy, execution timelines, and compliance requirements.

- Foster collaboration across teams to ensure smooth delivery and strong execution of omnichannel initiatives.

Education

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- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required.

- Advanced degree is a plus.

Experience

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- Several years of experience in omnichannel marketing, brand strategy, digital marketing, or customer experience roles.

- Proven experience leading omnichannel strategy and campaign orchestration in a complex, cross‑functional environment.

- Experience working in a regulated industry such as pharmaceutical, healthcare, or consumer goods is highly desirable.

- Demonstrated success in driving customer‑centric transformation and improving customer engagement through integrated marketing approaches.

- Experience collaborating with internal stakeholders such as Marketing, IT, Medical Affairs, Legal, and Data Analytics.

Skills and Competencies

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- Strong strategic thinking with the ability to translate vision into actionable plans.

- Excellent stakeholder management and cross‑functional collaboration skills.

- Strong understanding of customer journey design, omnichannel orchestration, and campaign execution.

- Data‑driven mindset with the ability to analyze performance and optimize outcomes.

- Solid knowledge of CRM tools, digital marketing channels, and customer experience best practices.

- Strong communication and influencing skills, with the ability to align diverse teams around a common vision.

- Ability to manage multiple priorities in a fast‑paced, evolving environment.

- High attention to detail, especially in governance, compliance, and execution quality.

Personal Attributes

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- Customer‑focused and innovation‑driven.

- Proactive, adaptable, and comfortable leading change.

- Collaborative mindset with the ability to build strong relationships across functions. xqbhyrx

- Energetic, solution‑oriented, and passionate about improving customer experience.

Requisition ID: R405630

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📌 Sr. Spclst, Marketing Comms/Channels (Madrid)
🏢 MSD España
📍 Madrid