05 ago
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Talent
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Santander
About UsPor favor, verifique que tiene el nivel de experiencia y las cualificaciones adecuadas leyendo la descripción completa de esta posibilidad a continuación.We operate premium cannabis brand in Barcelona with physical locations and are launching an innovative platform for cannabis seeds with worldwide shipping capabilities. We're at an exciting inflection point: expanding from one to two physical locations while simultaneously rolling out our custom-built web platform using cutting-edge technology (Nextjs).The OpportunityWe're looking for a hands-on digital marketer who thrives in the unique challenges of the cannabis industry. You'll be responsible for driving growth across both our physical location operations in Barcelona and our new international e-commerce platform. This is a rare chance to build marketing strategy from the ground up for a business operating in both B2 C retail and e-commerce simultaneously.What You'll DoDevelop and execute SEO strategies for our new e-commerce platform (strain.guru)
to drive organic traffic in a restricted advertising environmentCreate content marketing strategies that navigate cannabis industry advertising limitationsBuild and manage email marketing campaigns and automation flowsDrive local awareness and membership growth for our Barcelona locationsOptimize conversion rates across our custom-built e-commerce platformExplore alternative advertising channels (cannabis-specific networks, affiliate programs, partnerships)Analyze performance data and iterate on what's workingWhat We're Looking For2-5 years of digital marketing experience, preferably in e-commerceStrong SEO expertise - critical since traditional paid advertising isn't available to usExperience with email marketing platforms and marketing automationUnderstanding of cannabis industry advertising restrictions (or willingness to learn fast)Data-driven mindset with ability to track, analyze, and optimize campaignsComfortable working in a startup environment where you'll wear multiple hatsFluent in English; Spanish/Catalan is a plus for local xcskxlj marketing effortsBonus: Experience marketing restricted/regulated products (CBD, supplements, etc.)Why Join UsGround-floor opportunity to shape marketing for both physical and digital channelsWork with modern tech stack (we built our platform from scratch, not using off-the-shelf solutions)Cannabis industry experience in a legal, professional environmentAutonomy to experiment and build strategies that work for our unique market positionBased in Barcelona with flexibility for hybrid/remote workCompetitive compensation with performance-based bonusesLocation: Barcelona (hybrid) with flexibility for right candidate
📌 Digital marketing manager (Santander)
🏢 Talent
📍 Santander