ppThe Integrated Marketing Lead will be responsible for translating Amazfit’s brand, product and commercial priorities into clear, connected and effective marketing plans across EMEA. /ppThis person will own the integrated marketing calendar and lead the planning and execution of regional campaigns and go-to-market strategies. They will manage the functions responsible for Creative, Social Media, PR Communications, Retail Marketing and Marketing Operations, ensuring that all disciplines work together against shared priorities, timelines and objectives. /ppThe role requires a strong people leader and integrated marketer who can bring structure to a complex regional organisation, connect global and local teams, and ensure campaigns are delivered consistently across the full consumer journey. /ph3Key responsibilities /h3h3Integrated marketing strategy and calendar /h3ulliOwn and maintain the EMEA integrated marketing calendar, providing one clear view of product launches, commercial moments, partnerships, campaigns and market activations. /liliTranslate regional business priorities into an integrated marketing roadmap with clear objectives, audiences, messages, deliverables, budgets and timelines. /liliEstablish an effective planning rhythm across regional, local and global teams. /liliIdentify competing priorities, dependencies, resource gaps and delivery risks early. /li /ulh3Campaign planning and execution /h3ulliLead the planning and delivery of integrated EMEA campaigns from initial brief through execution, optimisation and post-campaign review. /liliEnsure campaigns connect brand building, consideration, conversion and retention rather than operating as isolated channel activities. /liliDevelop clear campaign briefs defining the consumer insight, audience, proposition, channel roles, deliverables, KPIs and measurement plan. /liliCoordinate internal teams, markets, agencies and external partners to ensure campaigns are delivered on time, within budget and to a consistently high standard. /liliBuild campaign evaluation and learning into the planning process. /liliLead EMEA go-to-market planning for key product launches and commercial moments. /liliDefine clear product roles, target audiences, consumer propositions, market priorities and launch strategies. /liliConnect brand storytelling, product education,



reviews, retail, DTC, Amazon, paid media, CRM and PR into one coordinated consumer journey. /liliAdapt global strategies to reflect EMEA consumer needs, commercial priorities and market differences. /liliPartner closely with Product Marketing, Growth, E-commerce, Sales and local-market teams to ensure marketing plans support distribution and revenue objectives. /li /ulh3Functional and people leadership /h3ulliLead and develop the teams responsible for Creative, Social Media, PR Communications, Retail Marketing and Marketing Operations. /liliSet clear priorities, objectives and standards for each function while ensuring they operate as one connected marketing team. /liliCreate strong collaboration between functional leads and eliminate fragmented or duplicated activity. /liliCoach team members, strengthen capabilities and build a culture of accountability, creativity and continuous improvement. /liliEnsure internal and external resources are allocated against the initiatives with the greatest strategic and commercial impact. /liliManage agency relationships and ensure partners are effectively briefed, evaluated and held accountable. /li /ulh3Marketing operations and governance /h3ulliEstablish clear processes for campaign planning, briefing, budgeting, approvals, asset management, execution and reporting. /liliClarify roles, responsibilities, timelines and decision-making across general, regional and local teams. /liliMaintain visibility over budgets, deliverables, risks and campaign status. /liliDevelop scalable templates, toolkits and working practices that improve quality and efficiency across EMEA. /li /ulh3Cross-functional leadership /h3ulliAct as the central connection point between Brand, Sports Marketing, Product Marketing, Growth, E-commerce, Sales and local-market teams. /liliBuild strong relationships with global teams and advocate for EMEA market and consumer requirements.



/liliInfluence senior stakeholders and resolve competing priorities constructively. /liliProvide clear strategic direction while allowing appropriate flexibility for local-market execution. /li /ulh3Experience and capabilities /h3ulliSignificant experience in integrated, regional or brand marketing within a consumer-focused organisation. /liliProven experience leading multidisciplinary marketing teams and complex multi-market campaigns. /liliStrong understanding of creative development, social media, PR, retail marketing, marketing operations and go-to-market planning. /liliExcellent people leadership, coaching and stakeholder-management skills. /liliStrong commercial awareness and understanding of how marketing supports both brand development and revenue growth. /liliExcellent project-management skills and the ability to bring clarity and momentum to complex initiatives. /liliConfident managing agencies, budgets and senior stakeholders. /liliAble to move comfortably between strategic direction, team leadership and campaign execution. /liliExperience in consumer technology, sports, fitness, wearables or lifestyle categories would be advantageous. /li /ulh3What success looks like /h3ulliEMEA operates against one clear and reliable integrated marketing calendar. /liliCampaigns and product launches are planned earlier and executed consistently across teams and markets. /liliMarketing functions work as one connected team with shared priorities and accountability. /liliGo-to-market plans connect brand, channel and commercial activity across the full consumer journey. /liliGlobal, regional and local teams understand their respective roles and work against shared objectives. /liliMarketing resources and budgets are focused on the initiatives with the greatest potential impact. /li /ulh3What you’ll get from us: /h3ulliAnnual performance bonus /liliWellbeing time off on one Friday afternoon every month /liliGreat career progression as the company grows across Europe /liliEmployee gifting with the latest smart wearable products /li /ulpZepp Health is an Equal Opportunity employer and welcomes everyone to our team, proudly aiming to avoid any bias, prejudice or stereotype during the recruiting process. /p /p #J-18808-Ljbffr

📌 EMEA Integrated Marketing Lead (España)
🏢 Zepp Health
📍 España