International Brand Impact Builder

Madrid or Remote EU: impact has no postcode.

If you’re looking for a multinational with slow processes and endless budgets, this is not your place.

At Smileat, we’re not here to maintain the status quo. We’re a B Corp, we’re profitable, and we’re the #2 baby food brand in Spain. But we’re just getting started. We want to take our healthy revolution across Europe (Italy, Poland, Benelux and beyond), and we’re not looking for someone to “manage” a brand — we’re looking for someone to build it in every new market.

The Challenge: Less PowerPoint, more real impact

Forget endless meetings to decide the pantone of a logo. Here, we get things done.

We’re looking for a strategic thinker who can design expansion plans, but also has the drive and proactivity to execute them from scratch.

If you thrive in the chaos of a scale-up, if you prefer creating the path instead of following one — this is your place.

What will you do on day one (and every day)?

- Build from the ground up: You won’t inherit a static brand book. You’ll adapt, localize, and sometimes reinvent how Smileat communicates across Europe to win market share fast.
- Guerrilla Project Management: You’ll lead launches in new markets, coordinating local teams, sales, and agencies (when needed), ensuring every euro invested delivers real impact.
- Disruptive ideas: We need actions that make noise. If your proposal is “let’s run a banner,” this isn’t for you. We’re looking for creativity that breaks the mold in retail and digital.
- Full alignment: You’ll report directly to Sales/Marketing and Integral Business leaders. Flat hierarchy, speed is our religion.

Your mission in the field

To make real impact, you will:

- Build community:



Create and engage Smileat’s tribe in every new market
- Drive awareness: Position the brand in events, roundtables, and key conversations
- Sampling: Design and execute strategies to get the product into families’ hands (and mouths)
- PR: Lead public relations strategy to generate authority and media buzz
- Retail & e-Retail excellence: Ensure outstanding execution both in-store and online
- Consumer adaptation: Deeply understand local consumers and adapt portfolio and messaging
- Sell-out focus: Create campaigns that drive both brand equity and product rotation
- Market expertise: Become the go-to expert in local distribution channels and dynamics
- Impact analysis: Track marketing and sales KPIs to optimize every action based on results

Are you the one?

For this role, job titles matter less than your battle scars in scale-ups.

- 5+ years of experience: Post-graduation, with real ownership of results (internships don’t count)
- Scale-up DNA: We value experience in agile environments with limited resources. If you come from a multinational, convince us you can operate without a safety net
- Execution obsession: You manage complex projects flawlessly and own your results
- Global mindset, local action: Fluent in English and Spanish (Italian is a strong plus)
- Love for the field: Willing to travel at least once a month to understand markets first-hand

What Smileat offers

- Real impact: What you do today will be visible tomorrow across Europe
- B Corp culture: Work that improves children’s health and the planet
- Flexibility: We care about results, not face time
- A hungry team: Built by entrepreneurs, for entrepreneurial minds

Are you ready to lead the expansion of the freshest brand in baby food?

Send us your CV and tell us about the project you’re most proud of building from scratch.

📌 International Brand Impact Builder (Madrid)
🏢 Talent
📍 Madrid