Experteer Overview
In this role you drive customer activation, engagement and reactivation through multi-channel CRM campaigns for zooplus. You’ll collaborate with product, loyalty, marketing and operations to ensure on-brand, impactful communications. You will leverage modern testing and development approaches to continuously improve campaigns and deliver measurable business impact. You will work in a multinational team, balancing hybrid work with international opportunities, and help shape customer-centric growth across markets.
Compensaciones / Incentivos
• Create customer-centric multi-channel lifecycle campaigns to activate and re-engage customers
• Set up manual and automated mailings and push notifications aligned with strategy
• Use modern development and testing approaches to continuously improve campaigns
• Collaborate with product, loyalty, marketing and operations to ensure on-brand communications
• Develop engaging content for direct marketing to existing customers
• Implement Central CRM campaigns (Push Notifications, Newsletters)
• Plan and execute ad booking campaigns based on vendor inputs
• Monitor campaign performance and derive insights for optimization
• Benchmark, ideate, and run A/B tests for new touchpoints
• Coordinate with Campaigns & Promotions, Market representatives and Loyalty on CRM activity
Responsabilidades
• 1–3 years of Marketing Automation and CRM experience
• BSc+ degree in business administration, e-commerce, marketing, tech, or related field
• Proficiency in customer data and CRM processes, ideally with FMCG experience
• Analytical mindset and enthusiasm for understanding customers and driving campaigns
• Experience managing complex, high-impact projects
• Fluent in English and Spanish (additional languages a plus)
Requisitos principales
• Hybrid working (60% in office, 40% at home)
• 28 annual vacation days
• Private medical health insurance
• 20% product discount
• Wellbeing offers
• Subsidised transport or bike leasing