- Growing pharmaceutical affiliate
- Head of Marketing (pharma)

About Our Client

Growing pharmaceutical affiliate, focused on Specialty Care and committed to innovation and patient value

Job Description

Strategic & Operational Leadership

- Define and drive the marketing strategy for the company's specialty portfolio, ensuring alignment with integral guidelines and local business objectives.
- Lead the development and execution of brand plans, including forecasting, positioning, segmentation, lifecycle management and competitive strategy.
- Oversee launch readiness for upcoming indications and new products, ensuring cross‑functional alignment (Medical, Market, Sales, CX).

Team Management & Cross‑Functional Collaboration

- Lead, coach and develop the Marketing team, fostering analytical excellence, innovation and strategic thinking.
- Work closely with Sales Leadership to ensure seamless integration of marketing and field strategy, maximizing impact on patient and prescriber engagement.
- Partner with Medical Affairs, Market Access and other internal stakeholders to drive coordinated brand initiatives.

Customer & Market Insights

- Leverage deep market analysis, customer insights and data to guide strategic decisions and identify growth opportunities.
- Build strong relationships with key external stakeholders, including scientific societies, expert groups, patient organizations and hospital networks.

Innovation & Patient‑Centricity

- Promote a modern marketing approach,



including digital initiatives, omnichannel engagement and patient activation programs.
- Drive initiatives focused on understanding and optimizing the patient journey, identifying barriers to diagnosis, referral and treatment.

The Successful Applicant

Professional Experience

- Minimum 8‑12 years of experience in pharmaceutical marketing, ideally in Specialty Care.
- Proven track record in launch management, brand building and strategic marketing excellence.
- Experience in a commercial organization that values cross‑functional collaboration and modern engagement models.

Leadership & Skills

- Demonstrated ability to lead and develop teams.
- Strong analytical mindset and experience with forecasting, budget planning and performance tracking.
- Excellent communication, influencing skills and stakeholder management.
- Ability to manage complexity and work in highly cross‑functional environments.

Background

- University degree in Life Sciences, Pharmacy, Business or related disciplines; an MBA or postgraduate degree is a plus.
- Fluency in English and Spanish; additional languages are an asset.

What's on Offer

- A strategic leadership role with impact on the company's growth trajectory.
- The opportunity to lead launches and influence the evolution of the Specialty Care portfolio.
- A dynamic that values innovation, collaboration and patient‑focused solutions.

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📌 Head of Marketing (Pharma) - Page Executive (Barcelona)
🏢 Talent
📍 Barcelona