About the role

We are looking for a highly motivated and ambitious PR Coordinator to join our team and help shape the reputation of one of the world's fastest-growing sports and technology groups.

Operating across media, sports, betting, technology, entertainment and investment, our ecosystem includes leading consumer brands and platforms reaching millions of fans across Africa, Europe, Latin America and beyond. From premium sports broadcasting and digital media to global partnerships and strategic investments, we are building brands with worldwide impact.

Reporting to the Media and PR Director, you will play a central role in executing the company's global communications strategy while managing the day-to-day relationship with PR agencies, journalists, partners and internal stakeholders across multiple international markets.

This is an idóneo opportunity for someone with several years of agency or in-house PR experience who is passionate about sport, understands international media and thrives in a fast-paced, entrepreneurial environment.

What you'll be doing





Global PR Management
- Support the execution of the company's global communications strategy across all business units.
- Coordinate and manage relationships with multiple PR agencies across different international markets.
- Ensure consistent messaging, brand positioning and communications standards across all regions.
- Develop, review and distribute press releases, media advisories, corporate announcements and executive communications.
- Coordinate media outreach around product launches, partnerships, sponsorships, rights acquisitions, corporate milestones and major sporting events.

Media Relations
- Build and maintain strong relationships with journalists, editors, broadcasters, producers and industry influencers.
- Proactively identify media opportunities across business, technology and sports publications.
- Coordinate interviews, media briefings and executive appearances.
- Prepare media lists, br

📌 PR Coordinator (Madrid)
🏢 Sporty Group
📍 Madrid