Location: Barcelona (in-office Monday to Thursday. Telework on Fridays)

Fintech Scale up
Location: Barcelona (in-office Monday to Thursday. Telework on Fridays)

Type: Full-time

About Us

At Dost, we're not just another startup. We're a fintech revolutionizing how companies manage their financial processes with AI. Our platform automates invoices, delivery notes, and purchase orders, eliminating human errors and transforming entire accounts payable departments.

What makes us different: We're already the trusted partner of over 120 companies, but we're still small enough for your voice to be heard directly by our CEO Adam.

The Opportunity

Marketing at Dost is moving from startup improvisation to scale-up discipline, and this role is the engine behind that shift.

Historically, this role owned the entire marketing funnel end-to-end. That built momentum, but it left little room to go deep on the channels that actually move the needle. We've since added a Content Specialist & Community Manager so this role can now focus on high-leverage growth: SEO/GEO, digital ads, partnerships, and events, working together as one system that feeds predictable pipeline instead of a series of disconnected activities.

We're scaling into new markets (UK and beyond), stakeholders are multiplying, and expectations are rising. Marketing needs clear ownership and fewer gray areas. That's what you're here to build.

This role is perfect if:

You think in systems and compounding growth, not isolated campaigns

You want real ownership of SEO/GEO and paid digital acquisition, not just a seat at the table

You're energized by turning brand and content efforts into measurable pipeline (MQLs, traffic, branded search)

You like partnerships and events as growth channels, not just "marketing activities"

You want autonomy on execution, with a manager who validates strategy with you rather than dictating it

You're comfortable being data-driven and gut-informed — you use numbers to back instinct, not replace it

Your Day-to-Day

SEO & GEO (core ownership)

Own SEO and GEO (Generative Engine Optimization) performance end-to-end

Nurture blog and website structure so content compounds instead of decaying

Ensure content is properly optimized, structured, and distributed for both search engines and AI answer engines

Work hand-in-hand with the Content Specialist on a shared calendar and shared SEO/GEO strategy

Track rankings, organic traffic, and branded search growth as core growth signals

Digital Ads & Paid Acquisition (core ownership)

Own paid digital strategy across the channels that matter for B2B SaaS/fintech (Linked In Ads, Google Ads, and others as we test)

Design and run campaigns aligned with funnel stage — awareness, consideration, and conversion — not just "boost post" spend





Manage budgets responsibly within approved limits, and bring a clear business case when more investment is needed

Continuously test, measure, and optimize: creative, targeting, landing pages, and offers

Connect paid performance back to MQL volume and lead quality, in partnership with Sales

Partnerships & Collaborations

Manage day-to-day relationships with strategic partners

Organize joint initiatives that move the needle: co-created content and cross-promotion

Act as the main point of contact for coordination, timelines, and follow-ups

Own the operational side — materials, alignment, and delivery

Events

End-to-end organization of marketing events, online and offline

Venue research and booking within approved budgets

Coordination with partners, speakers, and internal teams to bring events to life

Marketing Operations (Hub Spot)

Manage inbound leads in Hub Spot and support lead assignment (manual today, automation in progress)

Build a clear understanding of lead quality — which channels and initiatives actually bring MQLs

Work with Sales to sharpen lead definitions and routing logic over time

Analytics & Optimization

Track performance across SEO tools, ad platforms, Hub Spot, and Google Analytics

Use data to separate what's working from what's just busy — and pivot accordingly

Report on MQL volume, traffic growth, branded search, and campaign performance

We Need You If You Have

Essential:

1. 5+ years of experience in growth marketing, performance marketing, or SEO/paid media roles in B2B SaaS

Hands-on SEO expertise: technical SEO, content optimization, keyword strategy, and a working knowledge of GEO/AEO (optimizing for AI answer engines)

Proven experience running and optimizing paid digital campaigns (Linked In Ads, Google Ads, or similar) with real budget accountability

B2B marketing background: you understand long sales cycles, multiple stakeholders, and funnel dynamics

Comfortable owning partnerships and events as growth channels, not just content

Analytical: fluent with Hub Spot, Google Analytics 4, UTMs, and translating data into decisions

Spanish native or bilingual level, with good English to work with the UK team, agencies, and founders

Strong project management instincts — you document, prioritize, and keep things moving without chaos

Bonus points:

Experience scaling marketing in a startup moving toward scale-up (predictability over improvisation)

Fintech or financial services industry experience





Hands-on experience with GEO/AEO tools and generative-search optimization

Experience managing partner or affiliate programs

Exposure to event production, from webinars to in-person conferences

Familiarity with Hub Spot workflows and lead-scoring logic

Cultural DNA We're Looking For

What makes someone succeed here:

Strategic thinker: you don't just execute — you question why and propose better ways
Espabilado/a: (Spanish for resourceful/scrappy) you figure things out before asking
Proactive: you bring ideas to the table and build criteria where things are undefined

Analytical: you decide based on real data, validated with instinct — not just gut feelings

Comfortable with ambiguity, pace, and autonomy

Collaborative: you work well with small teams and cross-functional stakeholders

What doesn't work here:

Expecting everything to be perfectly defined (we're building this together)

Excuses or disorganization

Why Dost vs. Other Options

What you WON'T find here:

A rigid, oversized marketing org where you're just one cog

Growth limited by bureaucracy or excessive approval layers

Marketing disconnected from Sales and revenue outcomes

Being siloed from the rest of the business

What you WILL find:

Build the engine: you're not inheriting someone else's system — you're building it
Ownership: SEO/GEO, digital ads, partnerships, and events, owned end-to-end from day one
Cross-functional impact: work directly with Sales, Product, Customer Success, and founders
Startup energy: fast-paced, hands-on, where good ideas win regardless of seniority
Real autonomy: Ariadna empowers rather than micromanages

Learning: deep dive into fintech, the CFO world, and B2B SaaS growth marketing

Your Career Here

At Dost, we don't believe in preset career ladders or arbitrary timelines.

Your growth is determined by three things:

Your talent: the quality and impact of your growth strategy and execution
Your ambition: what you want to learn and where you want to grow

Your attitude: how you show up, collaborate, and push yourself

Possible future paths include Events & Partnerships Manager, Marketing Ops / Rev Ops, or a dedicated Growth leadership role as the team scales.

What We Offer

Competitive compensation package

Performance bonuses tied to growth KPIs (MQLs, traffic, branded search, initiative performance)

Ownership over SEO/GEO, paid acquisition, partnerships, and events from day one

Small team where your work is visible to founders

Learning: master B2B SaaS growth, fintech industry, and CFO audience marketing

Growth: as we scale to the UK and beyond, so does your role

Central Barcelona office

Private medical insurance

Wellhub, because the wellness of our employees matter!

#J-18808-Ljbffr

📌 Marketing Growth Specialist (Barcelona)
🏢 Dost
📍 Barcelona