Experteer Overview

As Senior Product Manager for Segmentation and Lifecycle Analytics, you define the strategy and roadmap for how customers segment users and track lifecycle signals. You’ll align product work with marketing technology and analytics, collaborating with engineering, design, data, and GTM teams to drive deeper customer insights.

You’ll shape predictive and retention-focused capabilities that help customers improve conversion and engagement at scale. This is a chance to impact cross‑functional product decisions and deliver value through data‑driven audiences and lifecycle intelligence.

Compensaciones / Incentivos

- Define product strategy, roadmap, and success metrics for segmentation and lifecycle analytics
- Prioritize customer problems considering value, constraints, and business goals; communicate decisions to leadership and partner teams
- Collaborate with Engineering and Design to test ideas before larger investments
- Improve segmentation workflows: define, save, compare, and reuse audiences across analyses
- Develop user-level and retention analysis to reveal drivers of conversion and engagement
- Explore predictive intelligence, including lifecycle classification and engagement scoring,



with Data and AI teams
- Lead across teams from problem definition to launch and iteration; track KPIs, adoption, quality, and customer value
- Maintain strong relationships with Customer Success, Sales, and Product Marketing to align go-to-market with product performance

Responsabilidades

- 5+ years of product management experience in B2B software or complex data products
- Experience in product analytics, audience platforms, marketing technology, lifecycle and retention products
- Understanding of segmentation, funnels, cohorts, conversion, engagement, and retention analysis
- Strong customer discovery skills using qualitative feedback and product data
- Experience with engineering and design on data/API/analytics-heavy products
- Technical depth to discuss data quality, semantics, performance, and architectural trade-offs
- Strong communication and prioritization skills to lead across distributed teams

Requisitos principales

- Virtual onboarding
- Hybrid and remote work policies
- Generous paid time-off
- Lifestyle allowance
- Stock options
- Employee Resource Groups

📌 Senior Product Manager, User & Lifecycle Analytics (Barcelona)
🏢 Contentsquare
📍 Barcelona