Join the Fotocasa Group Marketing Team as a Media Strategy Manager!

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Fotocasa Group, a leader in real estate technology and part of the Scout24 Group, combines local market expertise with a leading European digital ecosystem. Our mission is to connect people and homes through intelligent tools and the best market offerings.

Key Responsibilities

- Manage €20M+ Budget: Oversee and optimize Fotocasa's annual media investment across Brand and Performance channels.
- Drive Brandformance: Evolve our integrated media mix to blend long‑term brand equity with short‑term growth (traffic, app downloads, leads, and revenue).
- Data‑Driven Optimization: Challenge existing investment models using MMM, incrementality testing, attribution frameworks, and GA4/AppsFlyer data.

Strategic Partnerships & Collaboration
- Lead Key Relationships: Manage media agencies, broadcasters, and tech partners (Google, Meta, TikTok) to unlock top‑tier innovation and value.
- Cross‑Functional Impact: Partner with Product, Analytics, Finance, and Leadership to align media goals with overall business priorities.

Professional Experience & Technical Skills
- 10+ Years of Media Leadership: Proven track record managing large‑scale budgets across TV, video, paid social, search, and programmatic ecosystems.
- App Growth & Quality Acquisition: Deep expertise in scaling app acquisition and engagement, focusing on high‑intent audiences and conversion quality over raw volume.
- Measurement Mastery: Strong hands‑on understanding of market intelligence and effectiveness tools (Kantar,



Nielsen, Similarweb, ).
- Commercial Mindset: Strong negotiation and stakeholder management skills, with the confidence to challenge external agencies and internal teams.

Mindset & Attributes
- Strategic Yet Hands‑On: A big‑picture thinker who is equally comfortable diving into execution.
- Growth‑Obsessed & Adaptable: Relentlessly focused on business impact and thriving in fast‑moving, changing environments.

Success in This Role Looks Like
- Sustainable Growth: Continuous lift in traffic, app downloads, leads, and brand health metrics.
- Higher Efficiency: Maximum ROI and effectiveness across Fotocasa's €20M budget.
- Unified Vision: A market‑leading brandformance strategy that drives clear, measurable business value.

Perks & Benefits
- Competitive Salary + Bonus: Reflective of experience and impact.
- Flexibility & Balance: Hybrid work model (2 days in the office), 25 vacation days, and 20 work‑from‑anywhere days per year.
- Professional Development: Individual budget dedicated to training and certifications.
- Top‑Tier Offices: Locations in Glòries (Barcelona) or Paseo de la Castellana (Madrid) with terraces, on‑site canteen and free breakfast.
- Health Insurance: 100% premium coverage.
- Adaptable Remuneration: Options for public transport, gym memberships, childcare, meals and family health coverage.
- State‑of‑the‑Art Tech: Latest equipment and hardware.

Fotocasa Group is an equal opportunity employer. xqbhyrx We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

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📌 Media Strategy Manager (Barcelona)
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