Senior Demand Planning Analyst – Integral
About the Role
At Bacardi, Demand Planning is at the core of our transformation toward a data-driven, insight-led Integrated Business Planning (IBP) model.
As a Senior Demand Planning Analyst, you will be responsible for developing and managing a robust statistical baseline forecast, while translating data into actionable insights that support key business decisions.
You will operate at the intersection of data, business understanding, and cross-functional collaboration, influencing stakeholders across Commercial, Finance, and Supply Chain globally—while embodying Bacardi’s values of Fearless, Family, Founders, and Forward.

Key Responsibilities
1. Statistical Forecasting & Baseline Ownership
- Develop, manage, and continuously improve the statistical baseline forecast using historical data, market insights, and advanced tools (e.g., SAP IBP)
- Apply forecasting techniques (e.g., best-fit models, segmentation, aggregation/disaggregation)
- Validate forecasts through multiple data sources and business inputs




- Manage forecast adjustments within defined governance frameworks

2. Forecast Analysis & Insight Generation
- Analyze forecast variations and identify key drivers, risks, and opportunities
- Conduct root cause analysis and translate findings into actionable improvements
- Generate and communicate forecast assumptions and ranges
- Leverage advanced analytics, including AI/ML models, to enhance forecasting performance

3. Stakeholder Collaboration & Communication
- Communicate forecast updates, accuracy, and assumptions to planners and business stakeholders
- Partner with Sales, Marketing, Finance, and Supply Chain to understand demand drivers
- Facilitate alignment to build a single, consensus demand plan
- Challenge assumptions constructively to improve forecast quality

4. Performance Management & Continuous Improvement
- Track and report key forecasting metrics:
- Forecast Accuracy / Bias
- Forecast Value Add (FVA)
- Fo

📌 Senior Demand Planning Analyst – Global (Barcelona)
🏢 Bacardi
📍 Barcelona