Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
Here, you own the way you work, but we move as one unbeatable team.
We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.
We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.
Ready to share our ambition and make an impact? Then, this role may be for you.

About the role

We are looking for a Senior Insights Analyst to own the measurement of Semrush data products. You will define and improve how we measure usage, activation, and monetization, delivering measurable business impact through reliable, scalable analytics.
Key Responsibilities:
- Own the measurement of our data products end to end:



usage and consumption analytics, activation and success metrics, and their connection to downstream revenue, upgrades, expansion, and retention.
- Build the data foundations for the scope: analytical frameworks, metric definitions aligned to company SSoTs, and data quality in collaboration with engineering teams.
- Turn usage analysis into monetization decisions: product limits, thresholds, pricing, and packaging recommendations.
- Own user segmentation, including analytics and experimentation for the production LLM-based customization model: monitor quality, evaluate new use cases, and contribute to its roadmap.
- Analyze and help optimize product-led growth funnels.
- Design, run, and interpret experiments through the team's decentralized A/B infrastructure to measure the impact of product and pricing changes.
- Translate insights into clear, actionable recommendations and present them to stakeholders up t

📌 Senior Insights Analyst (Barcelona)
🏢 Semrush
📍 Barcelona