At Winning Consulting, we are looking for a Senior Digital Insights Analyst to join a strategic project for a leading client in the industrial sector.
You will act as a key analytics partner for digital and business teams, translating digital performance data into actionable insights, business recommendations, and measurable improvement opportunities.
Location: Madrid
Working model: Hybrid, 2 days per week on-site
Responsibilities
- Analyze digital performance across channels, identifying trends, opportunities, risks and actionable insights.
- Prepare regular performance readouts, connecting digital KPIs with business outcomes such as acquisition, conversion, retention, customer engagement, and commercial impact.
- Translate data into clear business recommendations, helping stakeholders understand what is happening, why it is happening and what actions should be taken.
- Detect anomalies or changes in performance early, driving hypothesis-led analysis and root-cause investigations.
- Support digital experience and CRO initiatives by identifying friction points,



conversion opportunities, and areas for improvement.
- Ensure data reliability through KPI validation, cross-checks, consistency reviews, and coordination with relevant stakeholders to resolve issues.
- Improve dashboards, reporting standards, measurement frameworks, and documentation, ensuring they are useful for decision-making.
- Work closely with digital, product, marketing, data and business teams to support prioritization, performance improvement, and continuous optimization.

Requirements
- +5 years of experience in digital analytics, digital business analysis, performance analysis, or business insights roles.
- Strong ability to translate data into insights, recommendations, and executive-level conclusions.
- Hands-on experience with GA4 and Power BI.
- Solid knowledge of SQL and Excel for data extraction, validation, and analysis.
- Fluent English and Spanish.

About Winning Consulting
At Winning Con

📌 Senior Digital Insights Analyst (Madrid)
🏢 Winning
📍 Madrid