Job Description
In an environment defined by constant digital evolution, we are redefining the boundaries of customer experience. We operate in a dynamic ecosystem where integrated omnichannel models are the key to designing valuable, seamless, and personalized connections at every touchpoint. If you are defined by a visionary mindset, thrive on driving change, and enjoy orchestrating complex omnichannel architectures to stay ahead of the curve, your next big challenge is here
As Omnichannel Marketing Strategy Manager, you will lead and shape the omnichannel strategy for the assigned Business Unit / Brand. You will play a key role in transforming product-focused brands into customer-centric experiences that drive engagement, strengthen relationships, and support sustainable growth. Acting as the central connector across cross-functional teams, you will ensure strong end-to-end governance and help deliver excellence in Customer Experience (CX) across all omnichannel touchpoints.
Key Responsibilities
Strategic Planning and Transformation
- Lead the development and execution of the omnichannel strategy for the assigned Business Unit / Brand.
- Drive the shift from traditional product-focused marketing toward customer-centric experiences that deliver measurable engagement and brand growth.
- Align marketing strategies with business objectives to create meaningful value for customers while supporting overall business performance.
Orchestration and Execution
- Partner closely with Omnichannel Experience, Orchestration, and CRM teams to design, refine, and execute best-in-class customer journeys.
- Oversee the end-to-end execution of integrated campaigns across digital and traditional channels, ensuring a seamless, consistent, and personalized brand experience.
- Monitor performance and use data-driven insights to continuously improve campaign orchestration and channel effectiveness.
Governance and Cross-Functional Collaboration
- Establish and maintain strong end-to
📌 Sr. Spclst, Marketing Comms/Channels (Madrid)
🏢 Msd
📍 Madrid