About the RoleAre you passionate about media, digital innovation and transforming data into impactful business decisions? As our Media Specialist, you will play a key role in shaping and implementing media strategies across multiple markets, helping to drive excellence in

Are you passionate about media, digital innovation and transforming data into impactful business decisions? As our Media Specialist, you will play a key role in shaping and implementing media strategies across multiple markets, helping to drive excellence in

Media Planning ,

Digital Media ,

Retail Media

and emerging channels. Working closely with media agencies, marketing teams and cross-functional stakeholders, you will support the execution of strategic initiatives that enhance

Media Performance , accelerate

Digital Transformation

and strengthen overall business results. This is an exciting opportunity for someone who thrives in a dynamic international environment and enjoys combining strategic thinking with operational excellence. Additionally, you will contribute to the adoption of innovative technologies,

AI Solutions

and automation initiatives that improve planning efficiency, reporting capabilities and campaign effectiveness across the region.

Main ResponsibilitiesIn this role, you will support the implementation of regional media strategies and guidelines, ensuring consistency and alignment across brands, countries and stakeholders. A key focus will be coordinating

Media Planning

processes, facilitating collaboration with

Media Agencies

and promoting best practices that strengthen campaign execution and business impact.

Alongside supporting annual planning cycles and budget processes, you will prepare

Media Investment Analysis , performance reviews and strategic recommendations that help drive informed decision-making. Additionally,



you will contribute to the integration of

Retail Media ,

OOH Advertising

and other emerging channels into broader media frameworks while ensuring transparent measurement and strong

ROAS

evaluation.

Collaboration will be at the heart of your role. You will work closely with Marketing, Commercial, Procurement and Digital teams to identify opportunities, improve ways of working and implement innovative projects focused on

Marketing Technology ,

Automation

and

Digital Innovation .

Another important aspect of the role involves monitoring campaigns and evaluating results through robust

Media Analytics , reporting frameworks and performance dashboards. Through continuous analysis of consumer behavior, campaign effectiveness and market trends, you will help identify optimization opportunities and support

Data-Driven Decision Making

across the organization.

About YouYou are a proactive and analytical professional with a strong passion for media and a genuine interest in innovation. Naturally curious and solution-oriented, you enjoy exploring new technologies and identifying smarter ways to improve processes, performance and collaboration.

Experience in Media Planning,

Campaign Management ,

Digital Media ,

Performance Marketing

or

Marketing Analytics

will enable you to quickly add value in this position. A solid understanding of

Media Strategy , reporting tools,



performance measurement and

Media Optimization

methodologies is highly desirable. Exposure to

Retail Media ,

Programmatic Advertising ,

Media Governance

or

Consumer Insights

would be considered a strong advantage.

Strong communication and stakeholder management skills are essential, as success in this role requires building effective relationships across functions, markets and external partners. Additionally, you are highly organized, comfortable managing multiple priorities and confident working with data to generate actionable business recommendations.

Most importantly, you bring a collaborative mindset, a passion for continuous improvement and the ambition to help shape the future of media through innovation, technology and excellence in execution.

What We Offer

Careers with caring built in - discover our benefits here.

About FerreroFerrero began its journey in the small town of

Alba in Piedmont, Italy, in 1946.

Today, it is one of the world’s largest sweet-packaged food companies, with many

iconic brands

sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Find out more here.

DE&I; at FerreroFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.

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📌 Media Specialist (Madrid)
🏢 FERRERO
📍 Madrid