Management Centre Europe (MCE) is one of the largest management and leadership development providers in the EMEA region. With major clients throughout Europe and the Middle East, we are recruiting marketing professionals to support our continuing growth. Are you interested in joining a dynamic, international team who care about their clients and believe in developing today’s and tomorrow’s managers?

B2B Marketing Manager

Brussels HQ or remote within EMEA · Reporting to the Marketing Director

Management Centre Europe is an international B2B service provider operating from our EMEA headquarters in Brussels, Belgium. We are recruiting a B2B Marketing Manager to join the marketing team, reporting to the Marketing Director. This is a hands-on, strategic role in which you will shape and run MCE’s digital marketing engine across many disciplines every day — with a strong focus on modernizing how we generate demand in an AI-driven search and buying landscape.

You will own the way MCE is found, understood and chosen — not only on traditional search engines and social platforms, but increasingly across AI assistants and answer engines where our future clients now research their options. We are looking for someone who combines solid B2B marketing fundamentals with a genuine curiosity for AI tools and how they are reshaping visibility, content and campaign performance.

Key Responsibilities

Creating Visibility & Lead Generation

– Website Management & AI-Ready Structure — Own the content, structure and continuous development of the MCE website so it meets client needs and maximizes conversion of traffic into leads and sales — architected as a clean, well-structured, machine-readable site (clear information architecture, semantic HTML, structured data / schema mark-up) so that both search engines and AI crawlers can accurately read, index and cite MCE.

– Search: SEO & AI Search (GEO/AEO) — Run classic SEO to grow targeted organic traffic, and extend this into AI search visibility — optimizing MCE’s content to be surfaced and cited by AI assistants and answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot (Generative Engine Optimization / Answer Engine Optimization). This includes structuring content around real buyer questions, strengthening topical authority and monitoring how and where MCE appears in AI-generated answers.





– Search & Display Advertising — Manage paid search and display (Google Ads, Microsoft/Bing) to generate qualified leads across MCE’s business lines, testing AI-assisted campaign creation, audience targeting and bidding.

– Email & Database Marketing — Plan and deliver email campaigns that generate leads for MCE’s businesses, and drive a growth strategy for the MCE client database — using AI-supported segmentation, personalization and content to improve relevance and results.

– Lead-Generation Events — Manage the marketing of lead-generation events across the EMEA region and support their logistics.

– Social Media Marketing — Manage MCE’s presence on LinkedIn and other relevant platforms to build visibility and generate leads, monitoring and engaging with our clients’ conversations.

Content Development

• Produce outstanding, relevant content in a variety of formats — articles, videos, webinars, social and web content — working closely with MCE Faculty, staff and external partners. Use AI tools to accelerate research, drafting and repurposing while keeping MCE’s expert voice, quality and brand fidelity intact.

• Structure content so it performs for human readers, search engines and AI answer engines alike — clear, question-led, authoritative and easy to cite.

Marketing Materials

• Manage the development (with external resources) and update of marketing materials that support the MCE business lines, including brochures, catalogues and flyers.

AI & Emerging Capabilities

AI is central to how this role is expected to work — not a side project. We want someone who actively brings AI into everyday marketing to improve reach, quality and efficiency.

• Champion the practical, responsible use of AI across the marketing function, staying current with tools and techniques and sharing what works with the wider team.

• Optimize MCE’s digital presence for AI-driven discovery (GEO/AEO),



building and protecting the brand’s visibility and citation within AI-generated answers.

• Design and maintain an AI-ready website and content structure — structured data, semantic mark-up and clear content architecture that makes MCE legible to AI systems.

• Apply AI tooling across content creation, personalization, creative production and campaign workflows to work faster without compromising quality or brand.

• Use AI-driven analytics, lead scoring, reporting and marketing automation to sharpen targeting, measurement and follow-up — turning data into clear, actionable insight for the business.

Key Tools Used in the Role

Google Analytics (GA4) & Search Console, Google Ads, WordPress / CMS, structured data & schema tools, Salesforce Marketing Cloud (or similar CRM/automation), Microsoft 365, and a working familiarity with AI assistants and generative AI tools (e.g. ChatGPT, Perplexity, Copilot, Gemini) and AI search / GEO monitoring tools. Basic design tools (Photoshop / equivalent, or AI-assisted creative tools) are a plus.

Skills & Experience Required

• A degree or related qualification in marketing or digital marketing.

• Solid experience in B2B marketing, ideally within an SME or service business.

• Hands-on experience with web analytics, paid search, SEO and email marketing.

• Demonstrable interest in — and ideally practical experience of — using AI tools in marketing, and an understanding of how AI search and answer engines are changing organic visibility.

• An appetite to keep pace with marketing trends and tools, and to use them to innovate and grow.

Key Competencies Required

• Hands-on, practical and a strong all-round marketer with the maturity to think strategically.

• Comfortable running multiple projects in a fast-moving, dynamic business environment.

• Excellent English; other languages a plus.

• Genuinely curious about marketing, digital and AI — an early adopter who experiments and learns quickly.

• Independent, innovative and results-driven.

• Analytical, numbers-focused and detail-oriented.

• Good project-management skills.

• A strong communicator; the role involves some client interaction and working with partners.

How to Apply

- To apply for this role, please send your letter of motivation and your curriculum vitae to [email protected]

📌 b marketing manager (España)
🏢 MCE - Management Centre Europe
📍 España