Experteer Overview
In this role, you will lead category insights efforts to fuel brand strategy, innovation, and activation across Europe Operating Unit.

You will translate consumer, shopper, and category data into actionable guidance for cross-functional teams, drawing on qualitative, quantitative, and observational methods.

You’ll apply next-gen insights, including AI/ML, digital intelligence, and cultural analytics, to identify opportunities and inform strategic decisions.

You will collaborate with general networks and develop capability within the EU insights team to drive growth and a culture of curiosity.

Compensaciones / Beneficios
• Lead the Category Insights learning plan aligned with Global Portfolio and Insights networks
• Deliver insights on consumer tensions, trends, and segments to guide brand strategy and activation
• Translate consumer understanding into actionable business guidance for marketing, commercial, and innovation teams
• Apply diverse research methods and next-gen analytics to uncover human motivations and opportunities
• Integrate multiple data sources (syndicated, shopper, first-party, proprietary) for coherent insights
• Support innovation opportunities, concept development, product/packaging assessment, and New Product Launch tracking




• Provide insights leadership to inform creative territories and briefs
• Foster a culture of curiosity and build capability across the organization
• Engage with EU and Global insights networks to share learnings and best practices
• Influence senior marketing and commercial decision-makers with insights activation

Responsabilidades
• 5-7+ years in Consumer u0026 Shopper Insights, Market Research u0026 Analytics, Category Management or related field
• Strong understanding of core research methodologies, including agile approaches
• Ability to synthesize consumer, cultural, and market insights into clear business recommendations
• Experience identifying emerging trends and translating insights into opportunities
• Strong analytical skills and ability to turn data into compelling narratives
• Excellent communication and presentation skills with stakeholder influence across functions
• Comfort with a fast-paced, dynamic environment and matrixed organization
• Collaborative mindset and cross-functional collaboration skills

Requisitos principales
• medical benefits
• financial benefits
• annual incentive

📌 Senior Manager, Insights (España)
🏢 The Coca-Cola
📍 España