Our client is a digital services provider operating
within the iGaming field. Their CRM team is at the core of their
growth, driving retention, engagement, and long-term success. As
they continue to grow, they are looking for a CRM Manager to focus
on the Czech and Slovakian speaking market, creating localized and
effective campaigns that drive results across both casino and
sportsbook verticals. This role is perfect for a CRM professional
with experience managing market-specific campaigns who wants to
take their expertise to the next level. As a CRM Manager, your
primary focus will be creating and delivering tailored CRM
initiatives for Czech and Slovakian players, leveraging your
insight into customer preferences and the regulatory landscape to
maximize satisfaction and engagement. You will work across both
casino and sportsbook products, ensuring a seamless and engaging
player experience. Responsibilities : Develop and manage localized
CRM strategies for the Czech and Slovakian market (Email, SMS, push
notifications, onsite messaging, etc.) Own the customer journey and
optimize communications across all stages: onboarding, engagement,
churn prevention, and reactivation Plan, execute, and analyze CRM
campaigns with a focus on personalization, segmentation, and ROI
Collaborate with product, content, design, and data teams to
deliver relevant and engaging campaigns Monitor KPIs such as
retention rate, conversion, CLV, and churn and proactively act on




insights Ensure all campaigns are compliant with local regulations
and responsible gaming practices Act as the main point of contact
for all CRM-related initiatives in Poland Requirements 3+ years of
experience in a CRM role within the gambling or online gaming
industry. Experience working with the Czech and Slovakian igaming
markets and familiarity with licensing requirements. Hands-on
experience with CRM systems like Braze, Optimove, Symplify,
Salesforce Marketing Cloud, or similar platforms. A solid
understanding of customer segmentation, campaign performance
analysis, and retention strategies. Experience working with both
casino and sportsbook products is a strong advantage. Strong
organizational skills and the ability to multitask in a fast-paced
environment. Data-driven mindset with experience in segmentation,
A/B testing, and campaign analysis Excellent communication,
planning, and organizational skills Self-starter with the ability
to work independently in a fast-paced environment A proactive and
collaborative attitude, with an eagerness to learn and grow within
the role. Proficient communication skills in English as well as
Czech and Slovakian languages. What is on offer? Play a key role in
a regulated, high-growth market. Competitive salary and
performance-based bonuses. Clear growth paths and professional
development in CRM and the gambling industry. Be part of a
multicultural, innovative team where your input
matters.

📌 CRM Manager Czech/Slovak markets (Valencia)
🏢 Triskel Consulting
📍 Valencia