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- Proven track record of driving sustainable business growth

- Demonstrated success in building and scaling high-growth functions

The purpose of this role is simple: To design, build and lead a world‑class admissions and growth function that consistently attracts more high‑quality families, increases student enrolment, strengthens the school’s brand and creates an outstanding admissions experience.

This is not a traditional Head of Admissions position.

We are looking for a commercially minded leader capable of integrating Admissions, Marketing, CRM, Digital Strategy, Artificial Intelligence and Automation into one high‑performing growth engine.

Success will be measured through measurable business results rather than activity.

Key Responsibilities
Admissions Strategy

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- Lead the entire admissions journey from first enquiry to enrolment.

- Improve every stage of the admissions funnel.

- Design scalable admissions processes and procedures.

- Create an exceptional experience for prospective families.

- Increase enquiry-to-visit conversion rates.

- Increase visit-to-enrolment conversion rates.

- Improve admissions response times.

- Develop a culture of continuous improvement throughout the admissions process.

Marketing & Lead Generation

Develop and execute a comprehensive marketing strategy to increase both the quantity and quality of admissions enquiries.

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- SEO strategy.

- Local SEO.

- Website optimisation.

- Conversion Rate Optimisation (CRO).

- Google Ads.

- Meta advertising.

- Digital campaigns.

- Content marketing.

- Email marketing.

- Brand awareness campaigns.

- Lead generation strategies.

- Referral programmes.

- Partnerships.

- Event marketing.

- Reputation management.





The successful candidate should understand how every marketing activity contributes to admissions growth and return on investment.

Brand Strategy

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- Strengthen the St. Anne's brand positioning.

- Ensure consistency across every communication channel.

- Improve the school's digital presence.

- Develop compelling messaging.

- Enhance storytelling.

- Increase brand awareness amongst both local and international families.

- Position St. Anne's as one of the leading British international schools in Spain.

CRM & Sales Process

Own and optimise the school's CRM and admissions pipeline.

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- CRM implementation and optimisation.

- Lead qualification.

- Pipeline management.

- Marketing automation.

- Sales automation.

- Lead nurturing.

- Reporting dashboards.

- KPI reporting.

- Admissions forecasting.

- Data quality.

- Customer journey optimisation.

Artificial Intelligence & Automation

Artificial Intelligence will play a central role in the future growth of the school.

The successful candidate should already have practical experience implementing AI solutions that improve efficiency, scalability and commercial performance.

Examples include:

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- AI-powered lead generation.

- AI-assisted SEO.

- AI content generation.

- AI-powered social media management.

- AI-assisted marketing campaigns.

- AI-driven email nurturing.

- AI chatbots.

- AI customer support.

- AI agents for admissions.

- Workflow automation.

- Process automation.

- CRM automation.

- Prompt engineering.

- Knowledge management.

- Business process optimisation using AI.





We are looking for someone who actively embraces emerging technologies and continuously identifies opportunities to automate repetitive tasks and improve operational efficiency.

Digital Presence & Content

Lead the school's digital strategy across all channels.

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- Website strategy.

- Social media strategy.

- Content planning.

- Photography and video direction.

- Copywriting.

- Email communications.

- Digital campaigns.

- Community engagement.

- Analytics.

- Performance optimisation.

Analytics & Performance

The candidate should be highly data‑driven.

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- Building dashboards.

- Tracking KPIs.

- Measuring ROI.

- Analysing conversion funnels.

- Campaign analysis.

- Forecasting.

- Continuous optimisation.

Leadership

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- Lead and develop the Admissions team.

- Work closely with the CEO.

- Collaborate with the Principal and academic leadership.Coordinate external agencies and suppliers.

- Build a culture of accountability and continuous improvement.

This is a unique opportunity to join a leading private international school and play a pivotal role in shaping its future growth and market positioning. The successful candidate will have the autonomy, visibility and strategic influence to build and lead a best‑in‑class admissions, marketing and growth function, working closely with senior leadership. The role offers exposure to a broad remit spanning digital marketing, CRM, AI, automation, brand development and commercial growth within an ambitious and innovative environment. It is a full‑time, predominantly office‑based position , reflecting the collaborative and community‑focused nature of the organization, while offering flexibility when needed to support a healthy work‑life balance. xqbhyrx Competitive compensation, significant career development opportunities and the chance to make a measurable impact on the organization’s growth make this an outstanding opportunity for a commercially minded leader.

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📌 Head of Growth, Admissions and Marketing - International School (Madrid)
🏢 Michael Page
📍 Madrid