Role Purpose
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The Digital Project Manager is responsible for leading end-to-end delivery of complex digital and technology initiatives within the Commerce domain. The role ensures successful execution of projects aligned with business strategy, delivering measurable value across digital ecosystem, sales enablement and commercial platforms.

This position acts as a key bridge between business stakeholders and technology teams, ensuring alignment, governance, and value realization while driving execution excellence in a fast-paced, multi-stakeholder environment.

In addition, the role plays a critical part in ensuring that local initiatives are fully aligned with regional strategic priorities and global D&T; standards, contributing to a coherent, scalable, and future‑fit Commerce technology ecosystem.

Key Responsibilities
Project Delivery & Execution

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- Lead the full lifecycle of technology projects, from initiation to deployment and hypercare

- Manage scope, timelines, budget, risks, and dependencies across complex initiatives

- Ensure on-time, on-quality, and on-budget delivery of projects

- Drive structured planning, execution, and reporting frameworks

Stakeholder Management & Alignment

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- Act as the primary point of contact for business and technology stakeholders

- Drive alignment across Commerce, D&T;, Finance, Procurement, Security, and external partners

- Lead executive-level communications, steering committees, and governance forums

- Manage expectations and resolve conflicts in complex stakeholder environments

Strategic Alignment & General Integration

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- Ensure all initiatives are aligned with regional Commerce priorities and global D&T; strategy, architecture, and standards

- Translate global frameworks, roadmaps, and architectural guidelines into actionable local project plans

- Contribute to the evolution of the Commerce technology roadmap by providing structured feedback from local initiatives

- Ensure consistency, scalability, and reuse across solutions, avoiding fragmentation and duplication

- Actively participate in regional and global governance forums, ensuring alignment, visibility, and compliance

- Ensure adherence to D&T; standards, governance frameworks, and compliance requirements

- Identify, assess, and mitigate project risks and issues proactively

- Guarantee proper validation across architecture, security, legal,



and data domains before execution

- Own project financials, including budget planning, forecasting, and cost control

- Define and track business cases, ROI, and value realization metrics

- Ensure efficient allocation of resources across project activities

- Lead cross-functional project teams, including internal resources and external vendors

- Foster a high-performance culture focused on ownership, accountability, and delivery excellence

- Mentor junior project managers and contribute to capability building within the organization

- Promote agile methodologies and modern ways of working

- Drive continuous improvement in delivery practices, tools, and processes

- Contribute to the evolution of the Commerce technology ecosystem and roadmap

Required Experience

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- 5–7 years of experience in project/program management within technology-driven environments

- Proven track record delivering complex digital or IT initiatives in FMCG, retail, or B2B/B2C commercial ecosystems

- Strong experience in Commerce-related domains, including Route to Market, Sales Execution, Trade Promotion Management, Customer Engagement, or eB2B platforms

- Deep understanding of FMCG operating models, including multi-channel distribution, distributor/wholesaler networks, and field sales dynamics

- Experience working in highly matrixed organizations, collaborating across local OpCos, regional, and global teams

- Demonstrated exposure to large-scale digital transformation programs within FMCG (e.g., commercial platforms, CRM/SFA deployments, data-driven sales capabilities)

- Proven ability to translate commercial business needs into scalable technology solutions with measurable business impact (revenue growth, productivity, or cost efficiency)

- Experience managing third-party vendors and system integrators in FMCG environments

- Proven experience operating within global or regional operating models, ensuring alignment with enterprise strategies, governance frameworks, and architectural standards

Core Skills

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- Advanced project management (Agile, Waterfall, Hybrid)

- Strong financial management (budgeting, forecasting,



cost control)

- Risk and dependency management

- Stakeholder management at senior and executive level

- Strong analytical and problem-solving capabilities

Technical & Functional Knowledge

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- Understanding of modern architectures (cloud, APIs, integrations)

- Experience with enterprise tools (JIRA, ServiceNow, Power BI, etc.)

- Knowledge of Commerce processes (Route to Market, Sales, Customer Management)

- Understanding of enterprise architecture principles, standards, and scalability requirements

Leadership & Soft Skills

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- Strong leadership and team management skills

- Excellent communication and storytelling at executive level

- Influencing and negotiation skills

- Strong strategic mindset with the ability to connect project execution to broader business and technology strategy

- Ability to navigate and influence within regional and global governance structures

- Ability to operate in ambiguity and drive decision-making

- High level of autonomy and accountability

Education & Certifications

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- Bachelor’s or Master’s degree in Engineering, Computer Science, Business, or related field

- Project Management certifications (PMP, PRINCE2, Agile) are highly preferred

Success Measures (KPIs)

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- On-time, on-budget, on-quality delivery

- Stakeholder satisfaction and engagement

- Governance and compliance adherence

- Alignment with regional/global standards and contribution to scalable solutions

- Team performance and capability development

- Culture: We live our values and strive to act consistently at all times. Last year, we achieved a 90% engagement score in our Employee Engagement Survey.

- Diversity & Inclusion: We work to ensure that everyone in our company feels free to be themselves and contribute their full value.

- Decidedly green: We drive innovation to brew beers using renewable energy, achieving zero waste, and returning to their watersheds the water we borrow.

- Global environment: You will be part of a major global company, with opportunities to participate in international projects and work with colleagues from all over the world.

- Events: You will have the opportunity to attend outstanding events that we sponsor—major festivals, motorsport events, and shows you’ll be able to truly enjoy.

- The sky is the limit! xqbhyrx If you join us, you’ll have the trust and freedom to decide, propose, and create.

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📌 Digital Commerce Project Manager (Madrid)
🏢 The HEINEKEN
📍 Madrid