Our client is a high-growth, multi-brand organization
operating across multiple markets in the world. To take their
engagement and retention to the next level, they are looking for a
Director of CRM. About the Role: We are looking for a top-level CRM
Leader to join our client as the Director of Customer Engagement.
This individual will bring forward-thinking ideas, knowledge, and
practices to add significant value to our business. The role is
crucial as they aim to enhance ther customer interactions and
loyalty, ensuring the company remains ahead of industry trends and
continue to meet the evolving needs of its clients. The Director of
Customer Engagement will be instrumental in driving CRM strategies,
optimizing customer experiences, and leading a dedicated team of
over 100 professionals. This position is essential for sustaining
the company growth momentum and achieving its ambitious goals.
Responsibilities : Develop and implement comprehensive customer
engagement strategies to enhance customer loyalty and retention.
Align engagement initiatives with overall business objectives and
marketing strategies. Oversee the day-to-day operations of customer
engagement activities, ensuring dataintegrity and system
efficiency. Lead the selection, implementation, and optimization of
engagement tools and technologies. Ensure the CRM system provides
an effective sales funnel. Manage customer registration, retention,
activation, reactivation, and other CRM strategies. Design and
execute targeted marketing campaigns to drive customer engagement
and satisfaction. Develop personalized communication strategies to
enhance the customer experience. Oversee top-line management of
customer acquisition strategies. Plan and manage multi-channel
marketing campaigns (email, SMS,



push notifications, etc.). Assist
with organizing promotional events to reach prospective customers.
Analyze customer data to identify trends, insights, and
opportunities for growth. Track marketing metrics and trends, such
as conversion rates and web analytics. Create and present regular
reports on engagement performance, customer behavior, and campaign
effectiveness. Work closely with marketing, sales, and customer
service teams to ensure a cohesive approach to customer engagement.
Partner with IT and data teams to ensure seamless integration of
engagement systems with other business platforms. Manage and mentor
a team of customer engagement specialists and analysts. Foster a
culture of continuous improvement and innovation within the
engagement team. Requirements : Bachelors degree in Marketing,
Business Administration, or a related field. Masters degree
preferred. Proven and successful work experience as a Director of
CRM, or similar role. Experience in both traditional CRM roles and
the iGaming sector is a great advantage. Experience in leading
teams of 100+ people. Solid background in customer acquisition
strategies. Knowledge of CRM systems and principles, particularly
customer lifecycle touchpoints such as email, SMS, push
notifications, and more. Technical expertise with CRM and
analytical systems. Experience in land-based or online gambling
business is a plus. Strong analytical and problem-solving skills.
Exceptional leadership and team management abilities. Excellent
communication and interpersonal skills. Proficiency in data
analysis and reporting tools (e.g., Excel, SQL, Tableau). Ability
to manage marketing projects end-to-end. Customer-oriented attitude
with a focus on enhancing the customer experience.

📌 Director of Customer Engagement- CRM (Valencia)
🏢 Triskel Consulting
📍 Valencia