Our client is a fast-growing tech and digital services
provider within the iGaming industry, focused on delivering
exceptional, data-driven player experiences across multiple
markets. As part of their continued growth, they are looking to
hire a CRM SMS Deliverability Lead to take full ownership of SMS
channel performance, ensuring reliable, compliant, and high-impact
communication at scale. The Role As the CRM SMS Deliverability
Lead, you will be the go-to expert for everything related to SMS
performance, infrastructure, and compliance. This is a critical
role where you'll combine technical expertise, data analysis, and
CRM knowledge to maximise deliverability, optimise engagement, and
protect sender reputation across all markets. You will work closely
with CRM, Product, and external providers to ensure SMS remains a
high-performing and scalable acquisition and retention channel.
Responsibilities Own and optimise SMS deliverability performance
across all markets and brands Manage relationships with SMS
providers and aggregators, ensuring optimal routing and cost
efficiency Monitor key metrics including delivery rates, latency,
bounce rates, and spam filtering Implement and maintain best
practices for sender reputation, number management, and traffic
distribution Ensure compliance with local regulations and telecom
requirements (opt-in, opt-out, GDPR, etc.) Collaborate with CRM
teams to optimise message content, timing,



and targeting for better
engagement Troubleshoot deliverability issues and proactively
identify risks or inefficiencies Run A/B tests on send strategies,
content formats, and delivery timing Provide reporting and insights
on SMS channel performance and improvement opportunities Support
expansion into new markets from a deliverability and compliance
perspective Requirements Proven experience in SMS deliverability,
telecom operations, or mobile messaging within iGaming or similar
high volume B2C environments. Strong understanding of SMS
infrastructure, routing, sender IDs, and filtering mechanisms
Experience working with SMS providers (e.g. Infobip, Sinch, Twilio,
or similar) Familiarity with integral compliance and regulatory
frameworks for SMS communications Data-driven mindset with strong
analytical and troubleshooting skills Experience working closely
with CRM or marketing teams Ability to manage multiple markets and
stakeholders simultaneously SQL or data querying skills are a
strong advantage Availability to work full time from the office in
Valencia. Why This Role? Own a business-critical communication
channel with direct impact on engagement and revenue Work in a
highly specialised role with strong technical and strategic
exposure Be part of a growing, international iGaming business
Opportunity to shape SMS strategy across multiple
markets

📌 CRM SMS Deliverability Lead (Valencia)
🏢 Triskel Consulting
📍 Valencia