Experteer Overview
In this role you will lead scalable mobile user acquisition efforts to drive profitable growth for Scopely's portfolio. You will collaborate with Product, Creative, Data, and Marketing to optimize full-funnel performance and test new approaches. This position offers the opportunity to shape our global growth strategy, work with cross-functional teams, and stay ahead of market trends. You will play a key part in expanding our mobile campaigns across Meta, Google, and emerging channels, delivering measurable impact and community engagement.

Compensaciones / Incentivos
• Manage and optimize large-scale user acquisition budgets for profitability
• Run and scale mobile campaigns on Meta, Google, and emerging channels
• Design and execute A/B, multivariate, and marketability tests from hypothesis to analysis
• Analyze campaign, funnel, retention, and LTV metrics to inform optimization
• Collaborate cross-functionally with Product, Creative, Data, and Marketing to improve full-funnel performance
• Identify and scale strategic acquisition partnerships and growth opportunities globally




• Contribute creative insights and testing strategies to improve ad performance and efficiency
• Keep abreast of market trends, platform changes, and best practices in mobile performance marketing

Responsabilidades
• 3+ years in User Acquisition, performance marketing, or media buying, preferably in mobile gaming
• Proven track record of scaling growth through paid channels and identifying high-impact opportunities
• Strong understanding of UA KPIs (CPI, ROAS, retention, funnels, LTV optimization)
• Hands-on experience with Google Ads, Meta, AppLovin; DSPs and ad networks; rewarded advertising a plus
• Strong analytical and problem-solving skills with data-driven decision making
• Strong communication and stakeholder management with an ownership mindset
• Advanced Excel, AI tools, and data visualization capabilities (e.g., Looker) a plus
• Experience working cross-functionally with Product, Creative, Data, and Marketing teams

Requisitos principales
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📌 Performance Marketing Manager (Barcelona)
🏢 Scopely
📍 Barcelona