Born and based in Barcelona, Nacar is an
award-winning
Strategic Design Agency, impassioned by our
agile and international team
composed of over 90 creative professionals (design strategists, researchers, product and UX / UI designers, engineers, and overall creatives).
We work with all-size clients from across multiple industries, collaborating in
innovation
and establishing
solutions and product strategies
that apply to Industrial, Digital, Brand and Service Design.
We also contribute to their digitalization, by conceptualizing and prototyping new, human centered products and services around technological capabilities.
With a
hybrid-work
model and
versátil working hours, we are powered by a culture of communication, collaboration, proactivity and positivity, always aiming to
humanize technology experiences
and to transform into the
phygital
future.
Our offices, an urban oasis, are located in the beautiful
Palo Alto, an old factory in Poblenou, restored and converted into studios for designers and artists.
Nacar was made to be a place where people can
grow and impact the world, and we’re in continuous growth to always provide our best.
Our team is connected by common challenges, eager to discover, envision and materialize new opportunities. Is this something you feel identified with?
We're currently looking for a
Digital Product Lead
to lead our digital product vertical at Nacar. Your job is to take the ambiguity of a client brief and turn it into a real, functional and well-built product — with technical judgement, current product culture, and the ability to inspire both the team and the client throughout the process.
This is not a digital project manager role. You're the person who defines what needs to be built, how it should work, and which technical and product decisions matter — before the first developer writes a line of code. You'll work in parallel and as an equal with the Foresight and Future Design Lead: where they open up strategic territories and conversations, you materialize them.
-What will your day to day be like?-
Define
digital
product
architectures
— what stack makes sense, what's viable, what's scalable.
Talk with
technology
partners
or external development teams and
communicate
exactly what needs to be built, with what logic and under what criteria.
Detect when a
technical
proposal




is over-engineered, poorly framed, or will generate technical debt the client will pay for in 6 months.
Translate
abstract visions into information architectures, user flows and executable backlogs with real acceptance criteria.
Lead
multidisciplinary
project
teams
— UX/UI, development, QA — without necessarily being their hierarchical manager.
Define
roadmaps, prioritise with business and product criteria, and keep the
team
focused on what truly matters.
Manage
client
expectations
in high-pressure environments — knowing when to launch a functional MVP and when to defend that something needs more time.
Act as the
quality
benchmark
for the vertical: deliverables produced under your supervision have a recognisable standard.
Stay
permanently
up to date
with what's happening in digital product — new design, prototyping and building tools, emerging methodologies, product cases moving the market — and share your point of view inside and outside Nacar.
Elevate
the team not by hierarchy but by reference — people want to work with you because they learn.
Combine technical
credibility
with an
inspirational
reading of the product in client rooms — not only executing the brief, but expanding it.
Act as a
consultant
from first contact — challenging the brief, identifying the real problem behind the stated one, and proposing a direction with judgement.
Lead
pre-sales
and definition phases: discovery, technical diagnosis, solution architecture proposals — with CTOs, CPOs and Innovation Directors as your natural counterparts.
-What are we looking for?-
+5 years
of experience in
digital product, with at least 2-3 years in an
agency
or product
consultancy
managing
external clients
— agency experience is almost a requirement, as you need to have navigated the complexity of multiple clients, sectors and contexts simultaneously.
Hybrid career path
is highly valued: experience on both sides — consulting or product agency,



and in-house at a company building its own product (a scaling startup, scale-up, or corporation with real product culture).
Solid technical knowledge of
digital product architectures
— you don't write code in production, but you understand how the pieces fit together, having worked side by side with development teams long enough to know which technical decisions matter and which are noise.
Strong
product culture : you live digital product. You follow builders, read changelogs, and experiment with tools before they go mainstream. Figma, Linear, Notion are the minimum — we're interested in someone already testing what comes next.
Ability to
translate
abstract visions into concrete architectures, user flows and executable backlogs.
Consultant mindset:
you challenge briefs, identify real problems behind stated ones, and hold your ground in front of CTOs, CPOs and Innovation Directors — speaking their language (both technical and strategic) without needing an intermediary.
Proven
leadership
in complex projects and multidisciplinary teams — activating, challenging and elevating the work of everyone around you.
Fluent in
English
(written and spoken);

Spanish
is a plus.
What this role is NOT:
Not a Project Manager coordinating tickets.
Not a UX Designer who has scaled to lead.
Not a CTO or a purely technical profile.
Not a strategy consultant without real execution in digital product.
This is a unique opportunity for someone looking for a challenge in the digital product area and to be part of a center of innovation that is impacting clients all over the world — leading a vertical where technical judgement, product culture and client credibility come together
We also offer:
Permanent contract.
Competitive salary
Hybrid working model - you can either work from home or enjoy our beautiful studio (with free coffee and a great garden!).
Join a dynamic +15 nationalities community and enjoy our team-building activities.
Keep challenging yourself with our Nacar Academy training program aligned with the creation of personalized career paths.
26 paid vacation days.
Monthly allowance for internet costs and a budget for working-from-home materials.
Health Insurance.
Flexible working hours.
Free tickets for the Palo Alto Market
#J-18808-Ljbffr

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