ppGet AI-powered advice on this job and more exclusive features. /p pA Brand Manager for Consumer Health at Dr Reddy’s Laboratories Spain/Portugal will lead the strategic development and execution of brand plans for the Nicotinelle portfolio. The role focuses on driving brand growth, market share, and profitability in alignment with DRL’s mission to provide affordable and innovative healthcare solutions to support local partners. The position reports to the Cluster Head for Western and Southern Europe. /p pDiversity, Equity Inclusionbr/At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. /p h3Key Responsibilities /h3 ul libBrand Strategy Planning /b ul liDevelop and implement annual brand plans and long‑term strategies for assigned products with local co‑marketers. /li liConduct market analysis to identify growth opportunities and consumer insights. /li liShare brand positioning from Global Marketing, messaging, and value proposition to your countries (adapt, translate… when required). /li /ul /li libMarketing Execution /b ul liCo‑lead integrated marketing campaigns across digital, retail, and healthcare channels. /li liCollaborate with co‑marketers to brief media agency. /li liSupport creative agencies and internal teams to develop or localise impactful promotional materials. /li liSuccessfully manage product launches and lifecycle strategies in collaboration. /li liAct as daily contact with co‑marketers; liaise with sales teams to gather field insights and ensure alignment. /li liGather field insights and competitor intelligence from reps to enhance performance.



/li liTrack budgets and assist with PO creation and invoice processing. /li liMaintain product documentation, marketing approval workflows, and internal portals. /li liTrack all advertising documentation according to internal regulatory process. /li /ul /li libPerformance Management /b ul liBuild reporting template monitor brand performance through KPIs (sales, market share, ROI, distribution). Create monthly reports and presentations for the cluster team on performance, market updates, and competitor actions. /li liAnalyze campaign effectiveness and optimize marketing spend. /li liPrepare regular performance reports and strategic recommendations. /li /ul /li libCross‑functional Collaboration /b ul liWork closely with Sales, Regulatory, Medical Affairs, and Supply Chain teams of Dr Reddy Co‑marketer. /li liAlign brand strategies with commercial objectives and compliance standards, and integral vision. /li liSupport training and engagement initiatives for field force. /li liPropose local insights and feedback to French headquarters to influence broader strategy. /li /ul /li libInnovation Portfolio Development /b ul liIdentify consumer trends and unmet needs to guide new product development. /li liContribute to portfolio expansion strategies in the Spanish market. /li /ul /li /ul h3Qualifications /h3 ul liBachelor’s degree in Marketing, Business, Pharmacy,



or Life Sciences (Master’s preferred). /li liMinimum 8–10 years of experience in brand management within the pharmaceutical/consumer health industry (on OTC medicine). /li liCreativity and innovation mindset. /li liStrategic thinking and analytical skills. /li liStrong communication and stakeholder management. /li liResults‑driven and performance‑oriented. /li liAdaptability and cultural awareness. /li liAgility. /li liAutonomy (will be the only CHC people within the EUG BU). /li liNeeds to master regulatory environment for drugs. /li liProven track record in launching and growing CHC brands. /li liStrong understanding of Spanish healthcare and retail market dynamics. /li liExperience in digital marketing and omnichannel strategy. /li liFluent in Spanish and English. /li liPrevious experience in Portugal business is a plus. /li /ul h3Benefits Offered /h3 pAt Dr Reddy’s we actively help catalyse your career growth and professional development through personalised learning programs. The benefits are on par with the best industry standards. /p h3Our Work Culture /h3 pAsk any employee at Dr Reddy’s why they come to work each day and they’ll say, because Good Health Can’t Wait. This is our credo and the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives. We foster a culture of empathy and dynamism, supporting teamwork and shared success. /p h3Seniorities and Employment Type /h3 ul liSeniority Level: Director /li liEmployment Type: Full‑time /li liJob Function: Marketing /li liIndustries: Pharmaceutical Manufacturing /li /ul /p #J-18808-Ljbffr

📌 Brand Manager - Consumer Health (Barcelona)
🏢 Dr. Reddy S Laboratories
📍 Barcelona