ph3Your Mission /h3 pAs Digital Acquisition Manager, you will define, lead and execute AIRE Ancient Baths' global digital acquisition strategy — maximising the performance and growth of qualified traffic and conversion across organic, paid and direct channels, while opening new growth levers that drive new customer acquisition at scale. /p h3What You Will Do /h3 h3Acquisition Strategy Leadership /h3 ul liDefine and lead the general digital acquisition strategy, adapting the approach to each market and centre based on maturity, brand awareness and growth potential. /li liEnsure an efficient channel mix (paid, organic, direct), optimising budget allocation to maximise return. /li liIdentify and activate new acquisition levers and channels — affiliates, influencer partnerships, digital partnerships, DOOH and beyond. /li liManage advertising investment with full ownership of ROAS. /li liEstablish the acquisition reporting framework: key KPIs (CAC, ROAS, qualified traffic, CR, cost per booking), attribution models and analysis cadence. /li /ul h3Paid Media /h3 ul liOversee and coordinate campaign execution across Google Ads, Meta Ads, TikTok Ads and other relevant channels — through agency or in-house resources. /li liEnsure alignment between paid media strategy and business objectives by market. /li liEvaluate and manage relationships with external agencies and platforms where applicable. /li liAnalyse campaign performance and propose continuous data-driven optimisations. /li /ul h3SEO GEO /h3 ul liStrategically lead group-wide SEO with market and language adaptations, coordinating execution with agency or internal team. /li liDevelop and implement a GEO (Generative Engine Optimisation) strategy to maximise AIRE's presence in AI‑generated search responses. /li liOversee technical,



content and authority improvements across key markets. /li liEnsure correct SEO structure in web projects — migrations, new openings and site launches. /li /ul h3New Channels Experimentation /h3 ul liIdentify, test and scale new traffic and acquisition sources not currently active. /li liDesign experiments with clear hypotheses, defined success metrics and scaling or kill criteria. /li liCollaborate with the Web/CRO team to improve conversion rates on acquired traffic. /li /ul h3What We Are Looking For /h3 h3Experience Background /h3 ul liBetween 4–6 years of proven experience in digital acquisition strategy and management, with measurable results in CAC, ROAS or cost per conversion. /li liDemonstrated management of advertising budgets of at least €700K/year. /li liExperience in e-commerce, tourism or online direct booking businesses. /li liExperience in multi‑market or international environments. /li liBackground in hospitality, wellness, retail or lifestyle brands is desirable. /li liDegree in Marketing, Digital Business or related field, with strong grounding in digital marketing, SEO/GEO and digital advertising. /li /ul h3Languages /h3 ul liFluent in Spanish and English (written and spoken). /li /ul h3Digital Skills /h3 ul liGoogle Ads, Meta Ads, TikTok Ads. Required. /li liGoogle Search Console, GA4. Required. /li liAdvanced SEO and GEO: technical, content and authority. Required. /li liAttribution modelling. Valued.



/li liSEMrush / Moz or similar. Valued. /li liCriteo, programmatic, DOOH, affiliate channels. Valued. /li /ul h3Skills Behaviours /h3 ul liMakes data‑driven decisions without losing sight of business context and brand positioning. /li liCommunicates results clearly to non‑technical stakeholders — translating digital metrics into business impact. /li liIdentifies problems and proposes solutions autonomously, without waiting to be asked. /liliActively collaborates with cross‑functional teams. /li /ul h3Why You Should Apply /h3 ul liEnjoy a competitive compensation package with a permanent contract and a performance‑based bonus scheme. /li liFlex schedule and hybrid work (3 days at the office / 2 days home office). /li liGift AIRE experience on your birthday! /li li30% discount on all our services. /li liEmployee discount for private health insurance. /li liTeam Spirit is our big asset! We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected. /li liBe part of a team that believes extraordinary begins with how we make people feel. /li /ul h3Our Barcelona Headquarters /h3 pOur headquarters are located in the heart of Barcelona and act as the central hub from which we support all AIRE locations across Europe and North America. From here, global teams work closely with local centres to ensure consistency, excellence, and alignment across the brand. /p pBarcelona HQ reflects AIRE's culture: a collaborative, people‑centred and high‑performance environment guided by Excellence, Ambition, Talante, Diversity and Innovation, where ownership, trust and continuous improvement are part of everyday work. /p /p #J-18808-Ljbffr

📌 Digital Acquisition Manager (Barcelona)
🏢 Aire Ancient Baths
📍 Barcelona