pWe’re looking for a digitally savvy, fashion‑obsessed Marketing Manager to grow our brand presence across all channels in Spain. /ppThis role will play a leading part in delivering our global integrated, full‑funnel marketing campaigns in the Spanish market — spanning brand awareness, consideration, conversion, and retention activity. /ppIdeal for an ambitious marketer with 5+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross‑functional activation. /ppYou’ll work closely with the local Fashion Communications and Retail team to deliver campaigns that are innovative, insight‑driven, and aligned with fashion‑forward storytelling. /ppstrongKey Responsibilities /strong /pulliSupport the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain /liliCoordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery /liliLocalise integral campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility /liliManage timelines, campaign calendars, and cross‑functional communication throughout the campaign period /liliLiaise with local retail and store teams to bring campaigns to life in‑store and support retail activation /liliTrack campaign results across awareness, engagement, traffic, and conversion metrics /li /ulpemDigital Marketing Campaign Execution /em /pulliSupport the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display,



and video /liliAssist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance /liliDevelop local campaign briefs that reflect brand tone, fashion trends, and local market insights /li /ulpemWebsite Support /em /pulliSupport the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections /liliSupport with onsite storytelling for product launches, seasonal campaigns, and fashion edits /liliWork with the digital team to analyse traffic, onsite behaviour, and conversion data, translating it locally to educate teams /li /ulpemAnalytics Reporting /em /pulliWorking with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.) /liliPrepare performance insights and recommendations for the wider Spanish and centralised marketing teams /liliMonitor competitor activity and industry trends, especially within affordable fashion and family fashion retail /li /ulpemGeneral Brand Support /em /pulliSupport PR initiatives, influencer activity, events, and seasonal campaign launches /liliEnsure all marketing materials are on‑brand, cohesive,



and fashion‑credible /liliCollaborate with local retail teams to support in‑store marketing needs and align on key campaign moments /li /ulpstrongRequired Skills Experience /strong /pulli5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle /liliStrong understanding of digital channels and social media platforms /liliExcellent copywriting skills and a feel for fashion‑forward storytelling /liliHigh English level /liliAbility to analyse data and translate insights into actionable recommendations /liliComfortable working in a fast‑paced environment with multiple projects /liliHighly organised, proactive, and detail‑oriented /liliExperience with Adobe Creative Suite, Canva, or similar content creation tools /liliBasic understanding of paid media metrics (CTR, ROAS, CPA, CPM) /liliKnowledge of SEO or email marketing platforms /liliPassion for fashion trends, digital culture, and retail /li /ulpstrongWhat Success Looks Like in This Role /strong /pulliSeamless, coordinated delivery of Spain’s full‑funnel marketing campaign /liliConsistent, high‑quality execution across all channels /liliData‑driven decisions that improve campaign performance /liliStrong cross‑team collaboration and positive stakeholder feedback /liliMeasurable growth in brand awareness, engagement, and traffic in the Spanish market /li /ulpOur fashion isn’t one-size-fits-all, and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. /p #J-18808-Ljbffr

📌 Marketing Manager (Madrid)
🏢 Primark
📍 Madrid