ph3Job Summary /h3 pThe Salesforce Marketing Cloud (SFMC) Regional Lead is responsible for driving the strategy, execution, and optimization of marketing automation and CRM campaigns across a designated region. This role involves leading the end-to-end delivery of campaigns, managing data-driven marketing initiatives, and ensuring platform excellence. The Regional Lead collaborates with cross-functional teams, including marketing, CRM, and data analytics, to deliver highly personalized and impactful customer experiences /p pWith an objective of growing HP’s engaged customer base, you will work closely with stakeholders within the Customer Relationship Management team (platform, analytics, CRM leads) as well as local business partners, to develop an ecosystem of automated touchpoints for HP’s customers. /p pYou will join the Integral Customer Management team responsible for customer strategy, base value, monetization, and brand consideration. As part of Digital Direct organization, you will support strategic direct to customers transformation. /p h3Responsibilities /h3 ul liAccountable for SFMC advanced and effective use for CRM and direct-to-customer experience management. /li liLead SFMC strategy, development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels. /li liLead automations and be accountable for the portfolio of automated integrations, journeys, campaigns, and experiences supported by SFMC. /li liLead platform configurations, processes, resources, and governance for the development and implementation of customer programs and experience automations. /li liOversee the use of Interactive Studio,



Journey Builder, Automation Studio, Email Studio, Triggered Emails, Cloud Pages, Contact Builder, Audience Builder, Content Builder, and their interacting systems. /li liConsult business stakeholders on ways to enable business outcomes through SFMC. /li liSecure extensive and effective customer data integration in SFMC by partnering with CRM data architecture, analytics, and business stakeholders. /li liEnsure platform compliance in partnership with privacy, architecture, and operations teams while staying up-to-date with data protection laws and industry best practices. /li liSupport and upskill the wider digital direct teams with automation and journey strategy development. /li /ul h3Education Experience Recommended /h3 ul li10+ years of experience managing and developing direct marketing technologies and systems. /li li5+ years of hands‑on SFMC experience with expert knowledge in Marketing Cloud implementations, development, management, and governance. /li liProven experience as a solution architect, designing and optimizing campaign and/or customer management systems. /li liDemonstrated success in collaborating with multi‑stakeholder teams, including IT, infrastructure, security, other platforms, and business operations. /li liFamiliarity with system integrations such as CRM, content management, eCommerce,



and web analytics. /li liStrong knowledge of data architecture and schema, including relational data models, SQL syntax, and documentation of data models and data flows. /li liCustomer journey expertise developed through the creation and execution of automated marketing campaigns. /li liExtensive experience in email marketing automation using Salesforce Marketing Cloud. /li liHands‑on experience with Interactive Studio, Journey Builder, Automation Studio, Email Studio (including triggered emails), Cloud Pages, Contact Builder, Audience Builder, and Content Builder. /li liMarketing Cloud certifications are an advantage. /li liProven success in leading platform development, integrating customer data, introducing new features and functionalities, and establishing governance across teams to ensure robust and reliable operations. /li /ul h3About You /h3 ul liYou are a passionate advocate for customer marketing, CRM best practices, and performance, confidently placing customer journeys at the forefront. /li liYou have a strong vision for customer journeys and are enthusiastic about leveraging technology to enable and scale exceptional customer experiences. /li liA strategic thinker with a hands‑on approach, you are obsessed with delivering execution excellence. /li liYou take accountability and are driven by the opportunity to deliver results. /li liComfortable navigating complexity, you synthesize information with ease and communicate clearly. /li liYou thrive in a dynamic international environment and value building relationships with diverse stakeholders, partners, and multidisciplinary teams. /li /ul /p #J-18808-Ljbffr

📌 Salesforce Marketing Cloud Regional Lead (Barcelona)
🏢 HP
📍 Barcelona