ppClio is the general leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. /p pClio is the global leader in legal AI technology and the first legal practice management unicorn. While the majority of Clio's growth to date has been in North America, international expansion is a key strategic priority for the business. /p pToday, Clio serves customers in over 130 countries. Spain is one of Clio's highest-priority growth markets within EMEA, with Barcelona serving as the hub for our Spain operations. The Spanish legal market represents a significant opportunity, and Clio is investing in building awareness, generating demand, and establishing itself as the leading legal technology platform for legal professionals across the country. /p pAs Demand Generation Manager, Spain, you will own the strategy and execution of multi-channel demand generation programs across paid search, paid social, webinars, events, and digital campaigns. You will set the direction for how Clio builds pipeline and awareness in the Spanish market, manage agency partners against that strategy, and work cross-functionally with Sales, Field Marketing, Product Marketing, and Revenue Operations to hit ambitious growth targets. /p pThis is a hands‑on leadership role. You'll set the strategy, but you'll also be close enough to execution to know when something isn't working and why. /p pOur wider Marketing team is distributed across Ireland, the UK, Canada, the US, Spain, and Australia. We work collaboratively through async communication, Slack, and video, and we value curiosity, ownership, and continuous improvement. /p h3Who You Are /h3 pYou are an experienced demand generation marketer with a proven track record of building and executing data‑driven marketing strategies that hit ambitious targets. You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention. You have strong stakeholder management skills and can influence cross‑functionally without formal authority over every team you work with. You're comfortable managing external agency relationships and holding them accountable to performance goals. You're motivated by ownership and want ambitious growth in Spain and are excited to help build it. /p h3What You’ll Work On /h3 h3Strategy and Planning /h3 ul liDevelop and own Clio's demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth. /li liSet targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them. /li liAnalyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities. /li liBuild the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership. /li liLead the execution of integrated, multi‑channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events. /li liOwn the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance. /li liDirect A/B testing programs across creative, copy, and landing pages,



and use results to keep sharpening the approach. /li liPartner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message. /li /ul h3Performance and Reporting /h3 ul liOwn reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain. /li liBuild and maintain dashboards in Salesforce and Looker that give leadership visibility into what's working. /li liTurn performance data into a clear point of view on where to double down and where to pull back. /li liReport regularly to EMEA marketing leadership on progress against targets. /li /ul h3Cross‑Functional Partnership /h3 ul liWork closely with Sales and Customer Success on lead flow, follow‑up, and feedback loops. /li liRepresent the Spanish market's needs in broader EMEA marketing planning. /li liBuild relationships with in‑market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs. /li /ul h3Responsibilities /h3 ul liOwn the demand generation strategy and budget for the Spanish market. /li liLead and manage external agency relationships, holding them to performance targets. /li liDirect campaign execution across paid search, paid social, webinars, and events. /li liOwn reporting and performance analysis, and use it to drive decisions. /li liManage cross‑functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations. /li liBuild and maintain the campaign calendar and roadmap for Spain. /li liRepresent Spain's needs and opportunities within the broader EMEA marketing strategy. /li /ul h3Requirements /h3 ul li4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast‑paced B2B SaaS environment. /li liExperience working in or with the Spanish market specifically. /li liProven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level. /li liExperience managing external agencies or vendors, including holding them accountable to targets. /li liStrong analytical skills and experience using data to shape marketing strategy. /li liAbility to plan, prioritise, and execute multiple projects simultaneously. /li liStrong communication and stakeholder management skills, with the ability to influence cross‑functionally. /li /ul h3Nice to have /h3 ul liFamiliarity with CRM systems such as Salesforce. /li liExperience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar). /li liExperience in high‑velocity B2B SaaS. /li /ul h3Technical Skills /h3 ul liGoogle Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic level. /li liSalesforce or equivalent CRM tools. /li liLooker or similar reporting and BI tools. /li liGoogle Analytics. /li liAsana or similar project management tools. /li liGoogle Workspace.



/li /ul h3Serious Bonus Points /h3 ul liLegal industry knowledge or experience within the Spanish legal market. /li liExperience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performance. /li liFamiliarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiency. /li /ul h3What you will find here /h3 pCompensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture. /p h3Some highlights of our Total Rewards program include /h3 ul liTop‑tier medical and dental coverage at preferred employee pricing for you and your family, with access from Day 1. /li liClio offers a flexible hybrid work environment with intentional in‑person gatherings to build connection. /li li23 Days Paid Time Off + Company Observed Holidays including short Fridays as well as a summer schedule for work‑life balance. /li liProfessional development and growth options. /li liPet friendly workspace in our Barcelona office. /li liCompany events and social‑impact programs that reinforce our shared values, community, and culture. /li liClioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years. /li /ul pPlease note salary bands may differ based on location and local currency. Additionally, benefits may differ depending on the employee's location. /p h3Diversity, Inclusion, Belonging and Equity (DIBE) Accessibility /h3 pOur team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher‑performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply. /p pClio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs. /p pDiversity, Equity, Inclusion and Accessibility (DEIA) Accessibility: We are committed to building an inclusive, supportive and accessible environment that celebrates and embraces the differences that each person brings. The only thing we are absolutely looking for is that we’re all truly safe, respectful and welcoming to each other at all times. We’ll do everything we can to make sure all candidates find the hiring process effortless and productive. /p pWe do not want or accept any harassment or discrimination. We schedule and conduct interviews in a professional manner that does not infringe upon your privacy or any potential legal or compliance restrictions or be perceived as discriminatory. /p pWe only communicate with candidates through official @clio.com email addresses. /p pThis role is still open and active. Please apply if you meet the qualifications. /p /p #J-18808-Ljbffr

📌 Demand Generation Manager, Spain (Barcelona)
🏢 Themis Solutions
📍 Barcelona