ppDandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. /ppstrongAbout the Role /strong /ppWe’re looking for a Marketing Manager to act as the strategic marketing lead for the Iberia region, partnering closely with the Regional leadership team to drive market growth, pipeline generation, and customer engagement. /ppIn this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution. /ppYou will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights. /ppThis role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations. /ppstrongWhat You'll Do /strong /pullipOwn Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory. /p /lilipLocalize Positioning Messaging: Adapt general messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes. /p /lilipDrive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy. /p /lilipPartner with Regional Sales Account Management Teams:



Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition share of wallet expansion. /p /lilipLead Regional Campaign Planning Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels. /p /lilipSupport Regional Events Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline. /p /lilipAct as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development. /p /lilipExecute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI. /p /li /ulpstrongWhat We're Looking For /strong /pullip6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles /p /lilipLanguage requirements: Spanish and English required, Catalan preferred /pullipEnglish fluency is required for global collaboration /p /li /ul /lilipStrong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes /p /lilipExperience operating cross-functionally in fast-paced, matrixed organizations /p /lilipAbility to balance strategic thinking with hands-on execution /p /lilipStrong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership /p /lilipExperience supporting or executing local events, field marketing initiatives,



or customer activations /p /lilipAnalytical mindset with experience using performance data to drive optimization and decision-making /p /lilipProven ability to manage multiple priorities and influence outcomes across distributed teams /p /li /ulpstrongBonus Points For /strong /pullipExperience supporting both SMB and Enterprise go-to-market motions /p /lilipBackground in multi-region or localized marketing strategy /p /lilipExperience partnering closely with sales leadership or regional GMs /p /lilipFamiliarity with direct response, lifecycle, and multi-channel demand generation programs /p /lilipExperience in high-growth environments /p /lilipExperience in the healthcare industry and/or medical marketing /p /li /ulpstrong*This role will be in office 4 days/week in Barcelona. /strong /ppFor full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work. /ppDandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics. /ppDandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit a Dandy Careers /a for more! /ppData Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our a uPrivacy Policy /u /a and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting a uPrivacy Requests /u /a. /p /p #J-18808-Ljbffr

📌 Iberia Regional Growth & Marketing Lead (Barcelona)
🏢 Dandy
📍 Barcelona