Experteer Overview

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In this role you drive growth and engagement for DSOs and Group Practices across Italy u0026amp; Iberia, translating strategic pillars into customer-centric programs that accelerate Invisalign and iTero adoption. You will blend channel strategy with hands-on account marketing, building scalable toolkits and aligning with general and regional priorities. You’ll partner with commercial teams to strengthen long-term DSO relationships and optimize GTM efforts. This is a customer-focused, impact-driven role at a fast-scaling dental technology company.

Compensaciones / Beneficios
• Execute the cluster marketing strategy for DSOs u0026 Special Markets in line with global and regional priorities
• Translate pillars of adoption, digitalization, and scale into measurable programs
• Integrate DSO/Special Markets into GP, Ortho, iTero and Consumer journeys
• Leverage market data and competitive insights to refine go-to-market plans
• Track performance, optimize ROI and scale of programs
• Support co-marketing frameworks and partner engagement models with DSOs
• Develop education, activation,



and communications for onboarding and digital adoption
• Create scalable toolkits and content for local execution by partners
• Produce account-specific materials and collaborate with BDMs on marketing and commercial plans
• Support plan execution to meet sales targets and size market opportunities
• Prepare up-to-date presentations and communications for new and ongoing accounts
• Coordinate competitive intelligence and benchmark best practices for Special Markets
• Drive measurement, learning agendas, and continuous improvement in partnership with Insights
• xqbhyrx Deliver integrated marketing operations including events, CRM campaigns, automated journeys, and dashboards
• Ensure programs are scalable, compliant, and impactful
• Engage with cross-functional teams to align market execution and tailor campaigns
• Represent Align at industry events and thought leadership forums
• Establish KPIs like platform adoption, Invisalign/iTero growth, partner enablement, ROI and pipeline influence
• Run test-and-learn cycles and iterate on channel effectiveness

Responsabilidades
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Requisitos principales
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📌 Marketing Manager Iberia & Italy - with focus on key accounts (Madrid)
🏢 Align Technology
📍 Madrid