ppAt Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real‑time data into actionable intelligence. /ppWhat’s been key to our success? Our people - we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved. /ppReady to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer‑centric mentality, your next adventure starts here! /ppWe are currently recruiting for a bSEO, AI Search Optimization (GEO) Web Optimization Specialist /b to join our team. Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI-search discoverability, and website conversion performance. /ppThis is a hands‑on, execution‑focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem - across both traditional search engines and emerging AI‑powered discovery platforms such as ChatGPT, Gemini, and Perplexity. /ppYou’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize website content, search visibility, user experience, and conversion performance. /ppThis role is adecuado for someone who thrives in a fast‑paced B2B SaaS environment and is comfortable operating autonomously while balancing strategic thinking with day‑to‑day execution. /ph3Key Responsibilities /h3h3SEO AI Search Optimization (GEO) /h3ulliOwn day‑to‑day SEO and AI‑search optimization initiatives across Board.com and relevant microsites /liliContinuously improve Board’s visibility across traditional search engines and AI‑powered discovery platforms /liliExecute on‑page optimization best practices including metadata, internal linking, content hierarchy, structured formatting,



and schema markup where appropriate /liliConduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunities /liliIdentify and close content gaps across different buyer personas, industries, and stages of the buying journey /liliMonitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimization plans /liliPartner with development and web teams to prioritize and implement technical SEO improvements /li /ulh3Content Creation Optimization /h3ulliIndependently write, edit, and publish SEO‑ and AI‑optimized content including landing pages, FAQs, guides, solution pages, and long‑form resources /liliOptimize existing website content to improve rankings, engagement, discoverability, and conversion performance /liliBalance human‑centric storytelling with structured, AI‑friendly content approaches /liliCollaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectives /li /ulh3Conversion Rate Optimization (CRO) /h3ulliAnalyze website behavior data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimization opportunities /liliSupport and execute A/B testing initiatives across landing pages and key conversion journeys /liliRecommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elements /liliPartner with Demand Generation teams to optimize landing pages supporting paid media, ABM, and campaign initiatives /liliContribute to improving the overall website user experience and conversion efficiency /li /ulh3Analytics Performance Reporting /h3ulliMonitor and report on key organic and website performance metrics, including organic traffic growth, keyword rankings,



AI-search visibility and citations, engagement metrics, conversion performance /liliTranslate complex data into clear insights and recommendations for marketing stakeholders and leadership teams /liliContribute to monthly reporting and executive visibility of search and web performance /liliStay informed on evolving SEO, AI-search, and digital experience trends, proactively identifying opportunities for innovation /li /ulh3Skills Experience /h3h3Required /h3ulliProven experience in SEO, organic growth, or search‑focused digital marketing, ideally within a B2B SaaS environment /liliStrong understanding of modern SEO best practices, search intent optimization, and evolving AI-search trends /liliExperience creating and optimizing content that drives measurable improvements in organic visibility and engagement /liliFamiliarity with AI-search optimization concepts including structured content, entity optimization, and conversational search behavior /liliHands‑on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, Heatmapping and experimentation tools /liliConfident working within CMS platforms such as WordPress /liliExperience analyzing performance data and translating insights into actionable recommendations /liliExperience supporting or executing A/B testing and conversion optimization initiatives /liliStrong attention to detail, organizational skills, and structured thinking /liliComfortable operating independently and managing multiple priorities in a fast‑paced environment /li /ulh3Nice to Have /h3ulliFamiliarity with schema markup and structured data implementation /liliUnderstanding of technical SEO fundamentals and Core Web Vitals /liliExposure to AI-search monitoring or prompt‑tracking tools /liliExperience collaborating with developers and web teams on SEO implementations /li /ulh3Our commitment to Diversity and Inclusion /h3pJoin a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day! /p /p #J-18808-Ljbffr

📌 SEO, AI Search Optimization (GEO) & Web Optimization Specialist (Madrid)
🏢 Board
📍 Madrid