HYPE is an innovation-driven functional products company built on a legacy in the energy drink market and led since 2000 by former Formula 1 driver Bertrand Gachot. The company focuses on premium European ingredients and has a general footprint across the Middle East, Australia, Antarctica, Europe, Africa, and Latin America.

La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.

HYPE is driven by passion, creativity, and a commitment to disruptive product concepts in energy drinks and sports nutrition.

The team is dedicated to making functional products accessible to a wide audience and to delivering bold, engaging brand experiences.

Joining HYPE means contributing to a fast-paced movement that values originality, ambition, and impact.

Role Description

This is a full-time, on-site Product Innovation Manager role based in Marbella, focused on the Energy Drinks and Sports Nutrition categories.

1) ROLE OVERVIEW

The Product Innovation Manager is responsible for the end-to-end innovation process across Energy Drinks and Sports Nutrition, from concept to commercialisation.

This role combines strategy, product development, and technical coordination to drive a strong, relevant, and profitable product portfolio.

The position works cross-functionally with Sales, Marketing, Supply Chain, Finance, and external partners (flavour houses, co-packers) to ensure all innovation projects are feasible, scalable, and market-driven.

2) KEY RESPONSIBILITIES
A) STRATEGY & PIPELINE MANAGEMENT

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- Define and execute the innovation roadmap aligned with overall business objectives

- Continuously review the product portfolio based on margin, sales performance, and market relevance (keep/improve/kill), with the help of Tableau/Sales/Finance

- Identify market trends,



emerging ingredients, and competitive developments

- Establish and track KPIs (e.g., margin, time-to-market, success rate of launches)

- Lead development of new products and reformulation of existing SKUs (flavours, recipes, formats)

- Define product concepts, positioning, and specifications based on market insights and customer needs

- Oversee product testing, tastings, and iterations

- Ensure all product specifications, regulatory requirements, and documentation are accurate and up to date

C) TECHNICAL LEAD & SUPPLIER MANAGEMENT

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- Manage relationships with flavour houses, co-packers, ingredient suppliers, and packaging providers

- Identify and evaluate new manufacturers and production capabilities

- Communicate detailed product specifications to suppliers

- Monitor and approve samples, pre-production batches, and production trials

- Maintain and develop supplier and co-packer portfolios

D) PROJECT MANAGEMENT & EXECUTION

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- Lead cross-functional execution of innovation projects across all departments

- Build and manage project timelines, milestones, and Gantt charts (e.g., Asana, Notion) and share with the involved stakeholders (involve the Project Manager, if needed)

- Run stage-gate processes, including progress tracking and management updates

- Ensure clear communication and alignment between stakeholders

- Identify risks, resolve issues, and elevate when required

E)



FINANCIAL & COMMERCIAL OWNERSHIP

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- Develop business cases, including cost structure/target pricing, margin, and volume forecasts, together with the Sales and Finance Team

- Determine product pricing based on market data, cost analysis, and positioning

- Conduct annual margin reviews and optimize underperforming SKUs with Finance

F) MARKET & CUSTOMER INSIGHTS

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- Identify customer needs through feedback, surveys, and distributor input

- Translate insights into actionable innovation opportunities
Qualifications

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- Proven experience in product innovation, preferably in beverages, energy drinks, sports nutrition, or FMCG.

- Strong skills in market, consumer, and trend analysis, with the ability to translate insights into product opportunities.

- Experience managing end-to-end product development, including briefing R&D;, packaging, and design teams.

- Ability to build and manage innovation roadmaps, project timelines, and cross-functional workstreams.

- Comfort with financial basics such as pricing, margin analysis, and building simple business cases.

- Excellent written and verbal communication skills in English; additional languages (e.g., Spanish) are a plus.

- Collaborative mindset and ability to influence stakeholders across marketing, sales, operations, and external partners.

- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast‑paced environment.

- Bachelor’s or Master’s degree in Business, Marketing, Food Science, or a related field, or equivalent practical experience. xqbhyrx

- Genuine interest in functional beverages, sports performance, lifestyle brands, and disruptive consumer experiences.

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📌 Product Innovation Manager (Energy Drinks & Sports Nutrition) (Marbella)
🏢 Hype Energy +
📍 Marbella