ppPuig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data Insight Team, within the Consumer AI Accelerator Office team, supporting our portfolio of brands across all markets. /p pThis role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets. /p pIn a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics. This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation. /p h3The Opportunity /h3 pbLocation: /b Barcelonabr/bLanguage: /b English (mandatory) /p h3Key Responsibilities /h3 pb1. Media Tracking Strategy Implementation /b /p ul liEnsure robust and consistent media tracking across all digital platforms. /li liSupport the definition and implementation of general media tracking standards across Paid, Owned, and Earned channels. /li liEnsure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans). /li liCoordinate tracking implementation across websites, media platforms, and analytics tools. /li liValidate data collection quality and ensure consistency across markets and platforms. /li liSupport troubleshooting and issue resolution related to tracking and data collection. /li /ul pb2.



Interface with Tech Data Product Teams /b /p ul liAct as the bridge between business needs and technical implementation. /li liTranslate business tracking and measurement needs into clear technical requirements. /li liWork closely with Media teams on business needs. /li liWork closely with Tech teams to ensure proper implementation of tracking and data flows. /li liCollaborate with Data Product Managers to align tracking data with data models and data products. /li liEnsure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery). /li liMonitor and follow up on implementation timelines and deliverables. /li /ul pb3. Media Data Quality Governance /b /p ul liDefine and enforce data quality checks and validation processes for media data. /li liEnsure consistency of naming conventions, KPIs, and tracking structures across markets. /li liIdentify gaps or inconsistencies in data collection and drive remediation actions. /li /ul pb4. Support to Media Analytics Performance Measurement /b /p ul liSupport the Paid Media Data Manager in ensuring data readiness for reporting and analytics. /li liEnsure tracking enables accurate measurement of campaign performance and optimization. /li liContribute to defining measurement frameworks and supporting performance analysis. /li liFacilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards). /li /ul pb5. Project Coordination Stakeholder Management /b /p ul liSupport delivery of media data and tracking initiatives.



/li liCoordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners. /li liEnsure clear documentation of tracking frameworks, requirements, and implementations. /li liSupport communication and alignment with global and local teams. /li liContribute to training and upskilling of markets on tracking best practices. /li /ul h3We'd love to meet you if you have /h3 h3Qualifications /h3 pbExperience Expertise /b /p ul li8+ years of experience in digital analytics, tracking implementation, or media data. /li liStrong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.). /li liGood understanding of media ecosystems (Meta, TikTok, Google, etc.). /li liExperience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics). /li liExperience in global environments with multiple stakeholders. /li /ul pbSkills Competencies /b /p ul liStrong ability to bridge business and technical teams. /li liDetail-oriented with strong focus on data quality and reliability. /li liStructured and methodical approach to problem-solving. /li liStrong communication and stakeholder management skills. /li liAbility to manage multiple priorities and projects simultaneously. /li liProactive mindset with strong ownership. /li /ul pWe welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. /p h3A few things you'll love about us /h3 ul liAn entrepreneurial, creative and welcoming work culture. /li liA range of learning and development opportunities. /li liAn international company with plenty of opportunities to grow. /li liA competitive compensation benefits package. /li /ul /p #J-18808-Ljbffr

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Puig
📍 Barcelona