ph3Your mission /h3 pRole Overview The Senior Digital Analyst is responsible for delivering actionable insights across Euroleague Basketball’s Direct-to-Consumer (D2C) ecosystem, enabling data‑driven decisions that support fan acquisition, engagement, retention and digital revenue growth. /p pThe role sits within the Business Intelligence function and collaborates closely with Digital Acquisition, CRM Loyalty, Product, Data, Marketing Technology and Content teams to measure digital performance, answer business questions and identify opportunities for optimisation. /p pThe position provides visibility into the performance of Euroleague Basketball’s D2C ecosystem, which connects the organisation’s digital touchpoints and enables integrated fan experiences across content, commerce and play. Particular emphasis is placed on understanding the drivers of Weekly Active Users (WAU), retention, recurrence and monetisation, helping support the organisation’s digital growth objectives. /p pThe role covers analytics across the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, fan identity solution, digital advertising activities and acquisition channels, translating data into insights that support product, marketing and commercial decision‑making. /p h3Major Responsibilities /h3 ul liAnalyse performance across the Direct‑to‑Consumer ecosystem, encompassing the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, and fan identity solution. /li liMonitor and analyse key performance indicators across acquisition, engagement, retention, conversion and monetisation, producing reporting and insights that support business decision‑making. /li liDevelop and maintain recurring reports, dashboards and performance summaries to provide visibility into digital business performance. /li liConduct cohort,



funnel and behavioural analyses to identify trends, opportunities and risks throughout the fan lifecycle. /li liAnalyse acquisition channel performance across paid, owned and earned media, including digital advertising, SEO, ASO, social media and affiliate channels. /li liAnalyse customer journeys and user behaviour to identify opportunities to improve engagement, retention and conversion outcomes. /li liEvaluate monetisation performance and key commercial metrics, including ARPU, CAC, LTV and churn, to support growth and revenue objectives. /li liIdentify actionable insights and recommendations that support fan growth, retention and digital revenue optimisation. /li liPartner with Digital Acquisition, CRM Loyalty, Product, Data and Marketing Technology teams to ensure effective measurement, reporting and interpretation of digital performance. /li liCollaborate with Business Intelligence colleagues to align digital performance insights with broader commercial objectives and reporting frameworks. /li liTranslate business questions into analytical approaches and communicate findings and recommendations to stakeholders in a clear and structured manner. /li liProvide analytical support for club‑related digital initiatives and contribute to the sharing of digital performance insights and best practices when required. /li /ul h3Your profile /h3 h3Person Specification /h3 ul li4–5 years of experience in a digital analytics role,



with responsibility for analysing digital products, customer behaviour and business performance. /li liStrong understanding of acquisition, engagement, retention and monetisation metrics, including ARPU, CAC, LTV and churn. /li liExposure to sports, media, entertainment, subscription, OTT or other digital consumer‑focused environments is considered advantageous. /li liProficiency in digital analytics platforms such as Google Analytics 4 or equivalent solutions, together with business intelligence and data visualisation tools such as Power BI, Tableau, Looker or similar platforms. /li liAdvanced analytical capabilities, including cohort, funnel, retention and behavioural analyses, with the ability to interpret complex datasets and translate findings into actionable business recommendations. /li liUnderstanding of digital marketing performance measurement, attribution principles and customer journey analytics. /li liWorking knowledge of SQL and data querying techniques is desirable. /li liStrong analytical and problem‑solving capabilities, with high attention to detail and commitment to data accuracy. /li liAbility to communicate analytical concepts and findings effectively to both technical and non‑technical stakeholders. /li liStrong organisational skills, with the ability to manage multiple priorities and work effectively across cross‑functional teams. /li liAbility to challenge assumptions, apply critical thinking and provide evidence‑based recommendations. /li liBachelor’s degree in a relevant discipline. A quantitative, business, digital or analytical background is preferred. /li liFluent in English; additional European languages are a plus. /li liHolds EU nationality and/or a valid residency/work permit for Spain. /li /ul /p #J-18808-Ljbffr

📌 Senior Digital Analyst (Barcelona)
🏢 Euroleague Ventures
📍 Barcelona