ppSenior Content Marketing Specialist – SEO CRO /p pAre you an ambitious content strategist, excited to drive growth initiatives across digital channels? Want to work for a market shaper company where you would oversee and set a footprint in digital marketing of European countries. /p pWe are seeking a Senior Content Marketing Specialist – SEO CRO, to support Western Union’s digital marketing efforts. We need a proven expert in content marketing including development, SEO, and CRO for our money transfer services. /p pAs a Senior Content Marketing Specialist – SEO CRO in the Go-to-Market team, you will drive development implementation of digital marketing strategies across Europe to meet our customer acquisition, retention revenues targets. You will be comfortable to analyze and use data to recommend robust marketing initiatives. You have worked on content development and optimization projects and have required technical knowledge using CMS and CRO tools. /p h3Role Responsibilities /h3 ul liExecuting strategies to drive online traffic to the company website and improving conversion rate ensuring great user experience. /li liWeb Analytics and Reporting – website performance, site analytics, mobile attribution. /li liPlanning, development and execution of acquisition initiatives including SEO and CRO, implementing website messaging and promotion as part of local marketing strategy. /li liCollaborating with specialist agencies internal teams to deliver high standard advertising and interactive content. /li liWorking with CMS and CRO tools to deploy content optimizations. /li liManage implementation, tracking and measurement of complex CRO initiatives including multi-platform tracking solutions (technical knowledge about tracking parameters and how to test these).



/li liStrong attention to detail and deliver regular reports of content performance, evaluation of KPIs and ways to optimize future activities. /li liYou will be passionate about content optimization, keeping yourself up to date with the latest innovations and trends in CRO, UX/UI, SEO, LLM. /li liStrong technical skills in landing page performance drivers and metrics, understanding requirements and drive improvements. /li liGrowing and learning whilst sharing what is working and what is not with team members from all over the world. /li /ul h3Role Requirements /h3 ul liContent marketing and developing experience including specific UX/UI, CRO, SEO and LLM expertise. /li liSkills and experience across Owned Channels. /li liResearch or analytics experience, extensive knowledge in web analytics and channel attribution that result in action driven recommendations. /li liStrong organizational and project management skills to be able to put ideas into roadmap, drive initiatives and coordinate with stakeholders. /li liAbility to analyze and draw recommendations for SEO/LLM holistically. /li liDeep knowledge in web optimization and UX best practices. /li liInterest in web/app innovations and best practices. /li liStrong communication and interpersonal skills that spans cultural differences. /li liAbility to work in a fast-paced environment. /li liStrong executive presence and communication skills. /li /ul h3Knowledge And Experience Using Tools And Platforms /h3 ul liOptimizely /li liCMS platforms (WordPress) /li liAdobe analytics /li liMobile app attribution tracking platform (Appsflyer or other) /li /ul h3Estimated Job Posting End Date /h3 pThis application window is a good‑faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled. /p /p #J-18808-Ljbffr

📌 Senior Content Marketing Specialist – SEO & CRO (Madrid)
🏢 Western Union
📍 Madrid