ppWe are a fast-growing consumer brand building culturally relevant, performance-driven digital ecosystems across Mexico and the US. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and audience engagement across platforms. /p pSocial and community are at the core of how we show up. We don't just want to be seen or bought — we want the brand to be felt. We believe in high ownership, fast execution, and content that is native, relevant, and impactful within each platform. /p h3Job Description /h3 pWe are looking for a bSocial Community Lead /b to own our digital content, communication, and community strategy across owned platforms in Mexico and the US, within our in-house creative unit. /p pThis is a bstrategic and hands-on leadership role /b with a dual mandate: delivering marketing objectives through digital, and building a community with true cultural relevance. You will orchestrate organic content and paid media behind a single strategy, and lead a community management team across MX and US. /p pYou’ll work closely with brand, insights, performance, ecommerce, and in-house production/art teams to turn strategy into content that connects — while continuously optimizing based on performance and community signals. /p h3Key Responsibilities /h3 ul liCreate and own the digital content and communication strategy, translating marketing objectives into a social-first plan. /li liDefine content pillars, tone, and the role of social for each brand and sub-brand. /li liDefine and optimize the paid media strategy behind social (primarily Meta and TikTok). /li liBuild and nurture the brand community across owned platforms in Mexico and the US. /li liGenerate clear, single-minded briefings for content production and art teams.



/li liAdminister the social budget (organic content + paid media), maximizing impact per invested peso. /li liBuild dashboards, KPIs, and tracking for quantitative decision-making. /li liLead, develop, and coach the Community Managers (MX US). /li /ul ul li5+ years in digitally-focused creative agencies working with mass-consumption (CPG) brands. /li li5+ years creating content (UGC and audiovisual) for culturally relevant brands. /li li3+ years managing paid media on social platforms (Meta and TikTok primarily), with direct budget ownership. /li liPeople leadership experience (this role manages 2 direct reports). /li liBilingual English/Spanish, full oral and written command (the role manages the US community); Spanish native. /li liBachelor's degree — field open; ideally Communication, Advertising, Digital Marketing, or a creative field. /li liEligible to work in Mexico. Able to work on-site in Guadalajara and relocate if needed. /li liAvailability to travel occasionally (~30%: shoots, activations, US market immersion). /li /ul h3Nice to have /h3 ul liClient-side experience within a mass-consumption (CPG) brand. /li liExperience managing brands outside Mexico (US market a plus). /li liExperience managing sports / lifestyle brands. /li /ul h3Technical Skills /h3 ul liDigital Social Strategy: digital content strategy, community building, content pillars, social-first communication, digital culture creation. /li liPaid Media: ad serving, media strategy on Meta and TikTok, budget optimization, full-funnel media. /li liContent Tools: content creation tools, UGC and audiovisual formats, social platform management, analytics and dashboarding tools, AI-assisted content tools. /li liBrand CRM: CRM fundamentals, brand guidelines and digital brand standards, measurement frameworks. /li /ul /p #J-18808-Ljbffr

📌 Social & Community Lead (Castilla-La Mancha)
🏢 Birdman
📍 Castilla-La Mancha